Tim Cross

In this week’s Week in Review: Netflix reports of ad tier growth, IPG revamps its core tech infrastructure, and Adobe releases new gen AI video tools.

The European CTV market is still seeing rapid growth, says Stuart Keith, Senior Director at Rakuten Advertising, but it's not all sunshine and rainbows. Measurement remains a key issue, as CTV sits at the intersection of linear TV, digital video, and social video. The push for a unified currency is therefore key, and as Keith

Broadcasters face many overlapping challenges says Tom Peruzzi, spokesperson for the management board of Virtual Minds. But nonetheless the future is bright for TV sales houses, as they're increasingly adapting to market changes and working together to strengthen their market position.In this interview, Peruzzi, lays out the challenges facing broadcasters, and the moves they're making

(L-R) Walter Zinggl, CEO of IP Austria; Dr. Michael Stix, CCO of ProSiebenSat.1 PULS 4; and Oliver Böhm, CEO of ORF-EnterpriseIn the face of intense competition from international streaming businesses and US-based tech giants, there's been a lot of talk about the need

Growth in UK digital ad spend across the first half of the year significantly outpaced GDP growth, according to IAB UK's latest Digital Adspend research, conducted with MediaSense, as the UK's digital ad spend grew by 16 percent year-on-year in H1. And video was the standout performer, with total video spend up 26 percent year-on-year,

In this week's Week in Review: AppLovin's market cap overtakes The Trade Desk's, WBD posts its Q3 results, and The Independent becomes the largest UK publisher in the US. Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech BusinessMobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent

Ad tech business Viant Technology this morning announced it has acquired IRIS.TV, a specialist in CTV content data, for an undisclosed fee. The acquisition will strengthen Viant’s positioning in the CTV space, while the two companies also say it will help expand IRIS’s CTV content identification across more major CTV publishers. IRIS will continue to operate independently following the acquisition, led by co-founders Field Garthwaite and Richie Hyden.

In this week's Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. Top Stories Netflix Begins Rolling Out In-House Ad TechNetflix revealed this week that it has launched its in-house ad tech, which it announced it was working on earlier this year, in the Canadian

Judging by ratings, Netflix's first live broadcast of a boxing event headlined by influencer Jake Paul's bout with boxing legend Mike Tyson was a success.Data released over the weekend by Netflix said that 60 million households watched the Paul vs Tyson fight, while 50 million households tuned in for the co-main event of Serrano vs

While it wasn't unexpected, The Trade Desk's announcement yesterday that it is launching its own CTV operating system called 'Ventura' certainly raised some eyebrows.For a start, while there are obvious tie-ins with programmatic advertising (since smart TV operating systems have privileged access to CTV impressions and valuable viewership data), it's still a fairly radical