Tim Cross is an Assistant Editor for VideoWeek and 99.9FM ESPN Radio. With a focus on media and advertising, Tim's articles cover a wide range of topics including streaming services, AI in marketing, revenue opportunities for publishers and broadcasters, and the latest news in the media industry. His work has also been featured in PitchBook Data.
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Tim Cross's coverage indicates a strong focus on content & publishing, with an emphasis on technology, advertising, media, streaming and job cuts. Based on the high percentage of press releases cited in his articles, it seems that he heavily relies on official statements or data. This suggests that when reaching out to Tim Cross, providing concrete data or access to exclusive information related to technological advancements in content distribution and advertising strategies could be particularly effective.
Given the broad range of topics covered within the context of technology and media industry shifts such as layoffs or strategic partnerships, pitching potential stories featuring innovative technologies disrupting traditional media practices might capture his interest. If you have insights into emerging trends in digital advertising or unique viewpoints regarding changes within major tech companies impacting the media landscape, these could also resonate well with Mr. Cross's coverage area.
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By: Tim Cross
Judging by ratings, Netflix's first live broadcast of a boxing event headlined by influencer Jake Paul's bout with boxing legend Mike Tyson was a success.Data released over the weekend by Netflix said that 60 million households watched the Paul vs Tyson fight, while 50 million households tuned in for the co-main event of Serrano vs
While it wasn't unexpected, The Trade Desk's announcement yesterday that it is launching its own CTV operating system called 'Ventura' certainly raised some eyebrows.For a start, while there are obvious tie-ins with programmatic advertising (since smart TV operating systems have privileged access to CTV impressions and valuable viewership data), it's still a fairly radical
By: Tim Cross-Kovoor
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Amid all the challenges facing news publisher, German media giant Axel Springer’s aim is to “drive and spearhead” transformation, making strategic moves which enable it to stay ahead of trends while maintaining control of its operations as much as possible, says Miriam Zand, Head of Sales UK at Axel Springer Global Advertising. Rather than simply reacting to the growth of AI and the rise of fake news, Axel Springer tries to be proactive – as evidenced by its early moves to seal licensing deals with AI businesses.
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Sports streaming specialist DAZN has acquired exclusive global broadcasting rights for next year’s revamped FIFA Club World Cup, FIFA has announced, in a deal reported to be worth $1 billion.
By: Tim Cross
A lot of CTV viewership comes from logged-in users, leading some to believe that CTV doesn't have an addressability problem. But this isn't the case says Davide Rosamilia, VP, Product at ID5, since these log-ins can't be used across different CTV platforms, or for omnichannel campaigns.In this interview, Rosamilia explains the role of a universal
By: Tim Cross
In this week's Week in Review: MFE speaks to banks about funding ProSieben moves, IPG makes a commerce media play, and Madison and Wall forecast negative impacts of Trump's election on TV advertising. Top Stories MFE Lines Up €3.4 Billion Loan for Potential ProSieben TakeoverEuropean broadcaster MFE-MediaForEurope, owner of Mediaset and Mediaset España, has held talks with
By: Tim Cross
Omnicom announced yesterday that it has reached a deal to acquire Interpublic Group, in a stock-for-stock deal which will create a business worth over $30 billion - the biggest agency holding group in the world. The deal, which is still subject to shareholder and regulatory approval,
By: Tim Cross
Major General Tim Cross is a retired British Army officer and military logistics expert
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