Tim Cross

Amid all the challenges facing news publisher, German media giant Axel Springer’s aim is to “drive and spearhead” transformation, making strategic moves which enable it to stay ahead of trends while maintaining control of its operations as much as possible, says Miriam Zand, Head of Sales UK at Axel Springer Global Advertising. Rather than simply reacting to the growth of AI and the rise of fake news, Axel Springer tries to be proactive – as evidenced by its early moves to seal licensing deals with AI businesses.

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Sports streaming specialist DAZN has acquired exclusive global broadcasting rights for next year’s revamped FIFA Club World Cup, FIFA has announced, in a deal reported to be worth $1 billion.

A lot of CTV viewership comes from logged-in users, leading some to believe that CTV doesn't have an addressability problem. But this isn't the case says Davide Rosamilia, VP, Product at ID5, since these log-ins can't be used across different CTV platforms, or for omnichannel campaigns.In this interview, Rosamilia explains the role of a universal

In this week's Week in Review: MFE speaks to banks about funding ProSieben moves, IPG makes a commerce media play, and Madison and Wall forecast negative impacts of Trump's election on TV advertising. Top Stories MFE Lines Up €3.4 Billion Loan for Potential ProSieben TakeoverEuropean broadcaster MFE-MediaForEurope, owner of Mediaset and Mediaset España, has held talks with

Omnicom announced yesterday that it has reached a deal to acquire Interpublic Group, in a stock-for-stock deal which will create a business worth over $30 billion - the biggest agency holding group in the world. The deal, which is still subject to shareholder and regulatory approval,

Major General Tim Cross is a retired British Army officer and military logistics expert

US media giant Comcast has announced the launch of Universal Ads, a new buy-side offering which it says will give advertisers of all sizes access to TV inventory across many of America's largest providers, including NBCUniversal, Warner Bros. Discovery, Paramount, Fox Corporation, and Roku. Universal Ads will include a free self-serve ad buying tool, Universal

US measurement provider VideoAmp has announced an extension of its long-term partnership with Paramount Global, in a deal which will see Paramount continue to use VideoAmp's data to measure viewing across its media properties, while also offering VideoAmp as an alternative currency to its advertising partners."We’re proactive in measurement and currency as an investment in

Streaming giant Netflix posted another strong quarter in its earnings release last night, revealing that total paid subscriptions rose by 19 million in Q4, reaching 302 million. Revenues meanwhile grew by 16 percent year-on-year, up to $10.2 billion.