Anthony Vargas

Can 2026 be the year advertisers finally let go of their keyword blocklists? News publishers sure hope so.

Publishers are getting real about the declines in traffic from search and social media. Some pubs are maximizing revenue per session (RPS) to get the most out of the traffic that still comes to their properties.

The ability for advertisers to target ads to gamers while they're playing games is one thing.

Generative AI has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.

People Inc. is making “ who needs Google?” an entire business philosophy. The company – still technically IAC, though it's rebranding to People Inc. – is undergoing a major reorganization.

Publishers that want access to programmatic CTV demand are under immense pressure to include alternative IDs like The Trade Desk's Unified ID 2.0 in their bid requests.

The days of agentic ad tech being only for direct ad buys are coming to an end.

Microsoft has one big piece of advice for publishers and retailers that are cautiously navigating the AI era: Let the bots scrape your sites.

Has Spotify ever described your musical taste as “yacht rock coastal grandmother” or “divorced dad hipster”?

Alternative ID vendors have been hardcore pitching advertisers for years that email-based IDs can work for CTV. But skepticism still abounds.