Anthony Vargas

Roblox is finally letting brands advertise to the under-13 crowd for the first time – but very cautiously.

Can I have your attention? Because your attention is becoming an actual currency for ad deals.

Streaming audio and podcasts are already a consumer staple. But advertisers still spend relatively little of their budgets on podcast and streaming

The supply path optimization (SPO) trend has DSPs going direct to publishers, cutting out SSPs in the process. Meanwhile, SSPs are going direct to buyers, cutting out DSPs.

Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you'll never believe it – the solution is an AI chatbot.

Omnicom just took a major step forward in solving CTV's long-running frequency capping problem.

The trending topic of deal curation has taken the ad industry by storm lately as media buyers seek to separate the open web's wheat from the chaff.

For CTV advertisers, figuring out exactly which shows their ads ran in – and how that impacted performance – is still the Holy Grail.

Publishers have long been told their content and first-party data are their most valuable assets.

For publishers, getting cited in AI chatbot responses isn't enough. They also want those answers to reflect their editorial judgement and the culture of the communities they cover.