Anthony Vargas

The days of agentic ad tech being only for direct ad buys are coming to an end.

Microsoft has one big piece of advice for publishers and retailers that are cautiously navigating the AI era: Let the bots scrape your sites.

Has Spotify ever described your musical taste as “yacht rock coastal grandmother” or “divorced dad hipster”?

Alternative ID vendors have been hardcore pitching advertisers for years that email-based IDs can work for CTV. But skepticism still abounds.

Roblox is finally letting brands advertise to the under-13 crowd for the first time – but very cautiously.

Can I have your attention? Because your attention is becoming an actual currency for ad deals.

Streaming audio and podcasts are already a consumer staple. But advertisers still spend relatively little of their budgets on podcast and streaming

The supply path optimization (SPO) trend has DSPs going direct to publishers, cutting out SSPs in the process. Meanwhile, SSPs are going direct to buyers, cutting out DSPs.

Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you'll never believe it – the solution is an AI chatbot.

Omnicom just took a major step forward in solving CTV's long-running frequency capping problem.