Anthony Vargas

The trending topic of deal curation has taken the ad industry by storm lately as media buyers seek to separate the open web's wheat from the chaff.

For CTV advertisers, figuring out exactly which shows their ads ran in – and how that impacted performance – is still the Holy Grail.

Publishers have long been told their content and first-party data are their most valuable assets.

For publishers, getting cited in AI chatbot responses isn't enough. They also want those answers to reflect their editorial judgement and the culture of the communities they cover.

Websites just don't get as much traffic as they used to. ( Thanks a lot, AI search.

Audio platforms are fed up with tolerating the persistent gap between the amount of time people spend listening to podcasts and how much advertisers spend on podcast advertising.

DSPs want to vet buyers before letting them into their platforms. No one wants to serve ads from advertisers they don't trust.

End-to-end agentic ad campaigns are no longer hypothetical; they're in market.

When everything is changing all around you, it's a great time to recalibrate.

The Trade Desk's Kokai launch in 2023 was the DSP's most dramatic overhaul of its buying interface to date. Now, Kokai is getting its biggest update in three years, TTD announced on Thursday.