Anthony Vargas

Jen Wong, chief operating officer at Reddit, shares how the company is banking on AI to push its conversation-driven performance marketing platform forward. She also breaks down Reddit’s plans for attracting more performance ad budgets – a top priority in 2025.

At CES in Las Vegas, companies are placing their bets on what trends will drive growth throughout the rest of the year.

Publishers feel they’ve missed yet another opportunity to capitalize on how their first-party data is used to build audiences.

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec.

DSPs have been slow to adopt the IAB Tech Lab’s new signal for classifying online video, causing confusion about which video placement signal should be prioritized for video ad bidding decisions. Even Google, which has adopted the new spec, is still mixing the old signals with the new ones.

When it comes to adoption of new programmatic standards, DSPs tend to be the trendsetters.

Criteo expects 2025 to be a pivotal year for its retail media business.

AdExchanger reached out to a number of major DSPs to gauge the current state of adoption of the IAB Tech Lab's new video ad standard.

The New York Times and News Corp are two prime case studies in how news publishers are evolving to be less reliant on ad revenue.

Pinterest has been reshaping itself as a performance marketing platform for the past few years, CEO Bill Ready told investors during the company’s Q4 earnings call Thursday.