Tom Fogden is the Editor at B&T. With a focus on marketing, advertising, and media, he explores themes such as business leadership, social media, and the impact of AI in the industry. Fogden's insights have been featured in Tech.co, Women Leading Tech, and B&T.
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Australia (National)
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Tom Fogden covers a range of topics within advertising, media, technology, social media, and business. His articles often include expert commentary and cite data. Given this focus, he is likely to be interested in receiving pitches from experts who can provide insights into the latest trends or developments within these industries.
As Tom's geographic focus is national (Australia), sources with knowledge of the Australian market would be particularly relevant for his coverage. Additionally, as his themes covered include content & publishing and product promotions, professionals who have expertise in these areas may also find success in reaching out to him with relevant story ideas or commentary.
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By: Tom Fogden
Pinterest has released its annual Pinterest Predicts trends report which, with a stunning level of accuracy, has predicted the visual codes and motifs for the coming year and sharp insights into consumer mindsets.
IPG has sold its Huge creative consultancy to private equity firm AEA Investors. As part of the deal, Huge will join forces with fellow AEA marketing business Hero Digital.
Omnicom is reportedly in “advanced talks” to acquire IPG in a deal that would create the largest advertising company, according to anonymous sources that spoke with the Wall Street Journal.
By: Tom Fogden
Kraft Heinz Australia and New Zealand has appointed TBWA as its integrated creative agency, following a competitive pitch process. TBWA will service the account from its offices in Melbourne and Auckland, overseeing all strategic and creative output across Kraft Heinz’s diverse portfolio of brands, including Heinz, Gravox, and Wattie’s. TBWASydney had worked on Kraft Heinz’s […]
It's official—Omnicom has announced that it will acquire IPG, subject to regulatory approval.
Yesterday afternoon, the great and the good of the marketing and advertising industry celebrated the life of Lisa Ronson at the SCG.
By: Tom Fogden
Mindshare has set the pace for new business wins in Q1-3 of the calendar year, according to data from the media billings doyens COMvergence.
Research firm WARC has said that Facebook is on track to earn $US100.1 billion ($AU157 billion) in advertising revenue this year.
Woodsford and Piper Alderman have filed a class action lawsuit in the Federal Court alleging that publishers have suffered financial losses as a result of Google abusing its dominant position in the adtech supply chain.
By: Tom Fogden
When was the last time you worked on a something that you were really proud of? Perhaps it was one where the creative was beautifully shot. Perhaps it was one with a searing customer insight that led to a double-digit market share gain. Perhaps it was one that snagged you a B&T Award? Few campaigns, […]
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