Trent Thomas is an Editor and General Manager at Harro Community. He focuses on topics related to Australia, including music festivals, media coverage, and major events like the World Cup and SXSW. Trent's insights and expertise have been featured in Mediaweek Australia and Harro Community.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Trent Thomas primarily focuses on the content and publishing industry, with an emphasis on event coverage and data-driven insights. His articles often delve into trends shaping media, advertising, and marketing in Australia.
Given Trent's focus on event coverage and data citations, he is likely to be receptive to pitches that provide unique insights or access to exclusive data related to the media industry within Australia. Pitches centered around emerging trends in advertising, marketing strategies, or innovative developments within Australian media companies may also resonate well.
While Trent’s geographic focus is specifically national (Australia), his interest in events like Cannes suggests he may also cover international industry happenings from time to time. If pitching international topics or events outside of Australia but relevant to the broader media landscape would likely attract his attention as well.
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By: Trent Thomas, Tess Connery
Brand safety, editorial independence and media partnerships took centre stage for the first IMAA eLearning session.
Last year when many media pundits thought the year was over, The Brag Media dropped one of the biggest bombshells of the year by selling to the Vinyl Group
Late last year, ThinkNewsBrands along with Roy Morgan revealed that three-quarters (77%) of Australians aged over 14 years read the news each week with 6 in 10 paying to access written content.
By: Trent Thomas
The streaming market is shrinking and independent artists are fearing the prospect of a Paramount and Peacock merger, TV leaders have told SXSW Austin attendees.
By: Trent Thomas
Creators need to act like professionals if they are to be taken seriously and keep up with consumer expectations, the boss of a management consultancy focused on the future of the consumer economy has told SXSW Austin.
By: Trent Thomas
Meghan Markle has urged women to believe that “your voice is not small, it just needs to be heard,” on a star-studded International Women’s Day panel at SXSW Austin.
“ I’m not going to win the generative AI arms race, but I’m going to stay really close to the people that do,” Paramount chief technology officer Phil Wiser has told the SXSW Austin crowd.
By: Trent Thomas
New technologies will always cause anxiety, but big name marketers from Delta, eos, and Pfizer aren’t scared of AI. In fact, they’re embracing it “aggressively”.
By: Trent Thomas
Mastercard has shifted 70% of its marketing budget into experiences, to combat human attention spans worse than that of a goldfish, Raja Rajamannar, chief marketing and communications officer, has revealed.
By: Trent Thomas
British entrepreneur and podcaster Steven Bartlett captured the attention of the Australian media industry on Thursday morning at the Museum of Contemporary Art in a 60-minute interview hosted by News Corp Australia.
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