Trent Thomas

Brand safety, editorial independence and media partnerships took centre stage for the first IMAA eLearning session.

Last year when many media pundits thought the year was over, The Brag Media dropped one of the biggest bombshells of the year by selling to the Vinyl Group

Late last year, ThinkNewsBrands along with Roy Morgan revealed that three-quarters (77%) of Australians aged over 14 years read the news each week with 6 in 10 paying to access written content.

The streaming market is shrinking and independent artists are fearing the prospect of a Paramount and Peacock merger, TV leaders have told SXSW Austin attendees.

Creators need to act like professionals if they are to be taken seriously and keep up with consumer expectations, the boss of a management consultancy focused on the future of the consumer economy has told SXSW Austin.

Meghan Markle has urged women to believe that “your voice is not small, it just needs to be heard,” on a star-studded International Women’s Day panel at SXSW Austin.

“ I’m not going to win the generative AI arms race, but I’m going to stay really close to the people that do,” Paramount chief technology officer Phil Wiser has told the SXSW Austin crowd.

New technologies will always cause anxiety, but big name marketers from Delta, eos, and Pfizer aren’t scared of AI. In fact, they’re embracing it “aggressively”.

Mastercard has shifted 70% of its marketing budget into experiences, to combat human attention spans worse than that of a goldfish, Raja Rajamannar, chief marketing and communications officer, has revealed.

British entrepreneur and podcaster Steven Bartlett captured the attention of the Australian media industry on Thursday morning at the Museum of Contemporary Art in a 60-minute interview hosted by News Corp Australia.