Ujjainee Roy

Sub Editor

AS SEEN ON

Preston's Summary

Ujjainee Roy is a Sub Editor at The Economic Times. She specializes in the food and beverages sector, with a keen focus on health and wellness, consumer interests, and the food industry. Ujjainee's insights and expertise have been featured in The Economic Times and Collider.

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Geo Focus

India (National)

Coverage Attributes:

Beta
Promotional Deal: 31 %
Gift Guides: 28 %
How To Guide: 20 %
Seasonal: 12 %
Review: 7 %

Themes Covered:

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Most Recent Topics:

  • CPG Design
  • Aging & Longevity
  • Diet & Nutrition
  • Beauty Industry
  • Hair Care Industry
  • Beverage Production

Pitching Insights

Ujjainee's coverage primarily focuses on providing guides and ideas for home cooking, with an emphasis on Indian cuisine. Pitches should align with her focus on creating content related to cooking, recipes, homemade food, and international cuisine. Given the high percentage of 'Promotional Deal' in her coverage attributes, she may be interested in collaborations or sponsored content from relevant brands within the food and beverage industry.

Considering her location focus (India, Kolkata), pitches related to regional Indian cuisines or local culinary traditions would likely resonate well with Ujjainee. Additionally, given that a significant portion of her work is dedicated to winter foods and festive dishes like Christmas and Makar Sankranti specialties, offering unique takes on traditional recipes aligned with these themes could attract attention.

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