Vidhi Choudhary is a journalist who writes for Modern Retail, a publication under Digiday. With a focus on the retail industry, Vidhi covers topics such as e-commerce, digital advertising, and the impact of technology on consumer behavior. Her work has also been featured in publications such as Nikkei Asia, Forbes, and Mint.
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Vidhi's articles primarily focus on product promotions and sales & marketing within the e-commerce, retail, online advertising, Amazon, and Shopify domains. Her coverage often includes data citations and press releases.
To effectively reach out to Vidhi Choudhary with a pitch or as a source, you should consider offering unique insights backed by data related to trends in e-commerce sales & marketing strategies or the evolving landscape of online advertising within platforms like Amazon and Shopify. If you have access to proprietary data or can provide expert analysis supported by relevant statistics in these areas, it is likely to capture her attention.
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One of the most business-critical decisions a brand can make is wether or not to operate as a first-party vendor or third-party seller on Amazon.
By: Vidhi Choudhary
Amazon's Seller Support is a channel where third-party merchants can appeal or report issues related to their online stores. But some merchants say it can take constant follow ups and escalations to actually make sure their issues are properly addressed.
By: Vidhi Choudhary
Meta’s new tools let advertisers create more video content that can be used in ads on Facebook or Instagram Reels.
By: Vidhi Choudhary
Fetch integrates with Albertsons Media Collective to offer shoppers rewards.
Amazon’s October sales event suggests the holiday season will be a dog fight among retailers.
Microsoft is asking clients to migrate to a third-party ad tech platform Criteo, per a report from Digiday.
By: Vidhi Choudhary
If wholesale through Amazon is no longer working, then wholesale through a third-party agency like Pattern or Spreetail is one alternative.
This holiday season, TikTok will host “super livestreams” with big names.
By: Vidhi Choudhary
Shoppers invested in sports gear, exclusive Shopify data shows.
Amazon is seeing growth in the sale of everyday essentials.
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