Vidhi Choudhary is a journalist who writes for Modern Retail, a publication under Digiday. With a focus on the retail industry, Vidhi covers topics such as e-commerce, digital advertising, and the impact of technology on consumer behavior. Her work has also been featured in publications such as Nikkei Asia, Forbes, and Mint.
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Vidhi's articles primarily focus on product promotions and sales & marketing within the e-commerce, retail, online advertising, Amazon, and Shopify domains. Her coverage often includes data citations and press releases.
To effectively reach out to Vidhi Choudhary with a pitch or as a source, you should consider offering unique insights backed by data related to trends in e-commerce sales & marketing strategies or the evolving landscape of online advertising within platforms like Amazon and Shopify. If you have access to proprietary data or can provide expert analysis supported by relevant statistics in these areas, it is likely to capture her attention.
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Amazon’s October sales event suggests the holiday season will be a dog fight among retailers.
Microsoft is asking clients to migrate to a third-party ad tech platform Criteo, per a report from Digiday.
By: Vidhi Choudhary
If wholesale through Amazon is no longer working, then wholesale through a third-party agency like Pattern or Spreetail is one alternative.
This holiday season, TikTok will host “super livestreams” with big names.
By: Vidhi Choudhary
Shoppers invested in sports gear, exclusive Shopify data shows.
Amazon is seeing growth in the sale of everyday essentials.
Holiday shopping can be stressful, so Pinterest wants to be a retailer’s bestie by serving users easy-to-shop from wishlists.
Clothing brand Esprit has the highest brand recognition in Europe, said a top company executive.
Haul’s low-cost goods come with slower delivery times of one to two weeks.
The tech giant has been making Lens a more prominent part of its shopping experience.
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