Chief Marketer

Discover’s latest ad campaign featuring actress Jennifer Coolidge challenges the perception that its card is not readily accepted at merchants across the U.S. With the help of Coolidge’s broad comedic appeal and recent Nilson data, which claims Discover can be used 99% of places that take cards nationwide, the brand hopes to dispel the myth once and for all.

Editor’s Note: While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that driver is the only female that competed in the race. CM sister pub Event Marketer explores how e.l.f. teamed up with Purdue University on a “Lip Oil Change” activation at Indianapolis’ Circle Centre Mall that also coincided with the final leg of Taylor Swift’s U.S. Eras Tour.

When Violife’s dairy-free cream cheese earned the top spot in the U.S. within its category earlier this year, spreading the news was the logical next step. And the biggest event to tie it to, of course, was the presidential election.

Real-time coverage, livestreamed conversations and brand meet-ups to anchor multi-day content activation expected to reach millions of marketers on-site and online

Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business.

From Big Brands to Top Agencies, These Are This Year’s Biggest Game-Changers

Heyyyy legacy brands, how you doin’ these days? Bet it feels like a bit of a minefield out there watching your brethren attempt big swing rebrandings, with extremely varied results (from Clearly Canadian to Tropicana to Jaguar, oh my!).

Editor’s Note: Though originally an audio brand, over the past year Audible has led with marketing activations popping up at festivals, international events and fan cons, all with the goal of reaching new audiences in real life through experiences. CM sister pub Event Marketer spoke with Audible’s James Finn, Global Head of Brand and Content Marketing, to discuss the brand’s major marketing moments, global reach, strategic goals and how digital tied into the overall delivery.

When Newell Brands’ CEO Chris Peterson identified generative AI as a key part of its corporate strategy moving forward, Melanie Huet, President of Brand Management and Innovation, gladly took up the challenge.

To mark the end of 2024 and celebrate its successes, we’ve compiled the most-read Brands on Fire profiles of the year. Enjoy these deep dives into marketing strategy, solutions to industry challenges and standout campaigns from Stanley, GoGo Squeez, Meta, Citi and ~Pourri.