POPSUGAR

POPSUGAR

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Preston Insights

POPSUGAR is a leading digital media company that caters to the diverse interests and lifestyles of millennial women. As the #1 most engaged women's lifestyle site in the U.S., POPSUGAR has built a massive following by delivering positive, purpose-driven content across a wide range of topics.

POPSUGAR's content spans various themes, including beauty and fashion, home and family, relationships, entertainment news, and health and wellness. The platform provides a comprehensive resource for millennial women seeking inspiration, advice, and information on all aspects of their lives.

POPSUGAR's coverage is diverse and engaging, featuring product reviews, promotional deals, how-to guides, data-driven insights, and expert commentary. This multi-faceted approach ensures that readers receive a well-rounded perspective on the topics they care about most.

POPSUGAR's content is primarily delivered through its highly popular website and blog, which offer a seamless and immersive digital experience. The platform's online presence is complemented by a strong social media following, allowing for direct engagement with its audience.

With its finger on the pulse of millennial women's interests and a commitment to delivering high-quality, relatable content, POPSUGAR has solidified its position as a go-to destination for this influential demographic.

Coverage Attributes:

Beta
Review: 27 %
Promotional Deal: 21 %
Event Coverage: 9 %
Cites Data: 8 %
Gift Guides: 7 %

Themes Covered:

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Most Recent Topics:

  • Style
  • Beauty
  • Fitness
  • Shopping
  • Prime Day

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