WWD

WWD

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Preston Insights

WWD (Women's Wear Daily) is a leading fashion industry trade publication that has been a trusted authority for over a century. It caters to senior executives, professionals, and enthusiasts in the global fashion, retail, and beauty sectors, providing them with the latest news, trends, and insights.

As a comprehensive source for the fashion world, WWD covers a wide range of topics, including beauty and fashion, entertainment news, home and lifestyle, product promotions, and even sports. Its coverage extends to events, press releases, promotional deals, private sector announcements, and seasonal trends, ensuring that readers stay informed about the industry's pulse.

WWD's target audience consists of decision-makers, buyers, designers, and influencers in the fashion, retail, and beauty industries, as well as consumers who are passionate about these sectors. Its content is tailored to meet the needs of these diverse groups, offering in-depth analysis, exclusive interviews, and expert commentary.

While WWD has a strong print presence, it also maintains a robust digital platform, allowing readers to access its content conveniently across various devices. The publication's commitment to delivering timely and authoritative information has solidified its reputation as an indispensable resource for anyone involved in or interested in the fashion industry.

Coverage Attributes:

Beta
Event Coverage: 38 %
Private Sector Announcements: 17 %
Press Release: 17 %
Promotional Deal: 9 %
Seasonal: 5 %

Themes Covered:

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Most Recent Topics:

  • Fashion
  • Style
  • LACMA Gala
  • Holidays
  • Halloween

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