By: Ruth Hamilton
TechRadar's Computing team tests dozens of laptops each year, and Dell models consistently impress. I know, because when I came to round up our top-scoring options for this article, I struggled to fin...


Consumer tech is a crowded, fast-paced market with scrappy startups elbowing for room against brandname mainstays. How do you stand out? Consumer tech PR. Below you’ll find the trending topics, journalists, and publications to help you get a jump start on consumer tech PR and thought leadership that will make you cutting edge in a noisy industry.
In the realm of consumer technology, several significant developments have emerged over the past week. Meta's CEO Mark Zuckerberg is actively working to alleviate investor concerns regarding the company's substantial investments in artificial intelligence, reflecting the ongoing emphasis on AI integration in consumer tech. Meanwhile, Microsoft is preparing to launch a comprehensive AI super app, Copilot, which aims to cater to both consumer and enterprise needs, showcasing the growing trend of AI-powered applications becoming central to tech giants' strategies. Additionally, Samsung has confirmed the upcoming release of the Galaxy Tab S12 series, indicating a continued focus on enhancing tablet technology with powerful hardware and software features. The company also reported a notable surge in profits driven by its memory chip business, despite experiencing its first-ever loss in the smartphone sector, highlighting the volatility and shifting dynamics within the consumer electronics market.
Customization and personalization remain key themes in consumer tech, with Google introducing new features to personalize Chrome for Android, allowing users to tailor their browsing experience. This move aligns with the broader trend of enhancing user engagement through personalized digital experiences. Furthermore, the rise of foldable smartphones is evident as Samsung's Galaxy Z Fold 8 series has garnered impressive pre-order numbers, suggesting increasing consumer interest in innovative form factors. The integration of AI in consumer products is also expanding, as demonstrated by the EDM Association's initiative to include AI in its certification framework, reflecting the industry's commitment to standardizing and advancing AI technologies. These developments underscore the dynamic nature of consumer tech, driven by advancements in AI, personalization, and innovative hardware designs.
Preston Insights are generated by our in-house AI models. Our models are designed by experts to analyze and summarize thousands of current articles from our database on the topic of this page. We've selected articles from top-tier, US publications, and top niche publications for each industry. The results are up-to-date and manually verified by PR experts.
Preston Insights are generated by our in-house AI models. Our models are designed by experts to analyze and summarize hundreds of current articles from our database on the topic of this page. We've selected articles by top-tier, US publications, and top niche publications for each industry. The results are up-to-date and manually verified by PR experts.