18 Best Business Podcasts to Supercharge Your Marketing Strategy [+ Mini and Microcasts]

By Intelligent Relations Team

February 21, 2024

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Did you know that there are over 500 million podcast listeners on the planet right now? That’s almost 24% of all Internet users! 

And among the myriad of genres, business podcasts are invaluable resources for entrepreneurs, executives, and enthusiasts alike. 

But beyond offering insightful industry analysis and trends, business podcasts provide a unique opportunity for you to earn media exposure.

Got a chatty C-suite? Talkative thought leaders? Pitch a podcast!

Appearing on a podcast is an opportunity to talk about your business or expertise. Podcasts allow businesses to be more promotional than other forms of media. Plus, they are super business friendly, as they edit their content after recording.

But getting featured on these shows isn’t just about sharing insights — it’s a savvy move for boosting your brand’s visibility. 

And let’s not forget convenience! 

From startup tips to corporate leadership insights, our article covers the best business podcasts for 2024: 

• Best Business Podcasts Overall
• Best Business Podcasts for Entrepreneurs
• Best Business Podcasts for Startups
• Best Short-Form Business Podcasts

Best Business Podcasts Overall

Whether you’re a seasoned entrepreneur or a budding professional, these podcasts are vital resources for sharpening your skills, staying updated on trends, and unlocking the secrets to success in the ever-changing business world.

HBR IdeaCast (Harvard Business Review)

HBR IdeaCast is a weekly business podcast produced by Harvard Business Review that offers insightful discussions with leading thinkers in business and management. In each episode, experts share their perspectives on a wide range of topics, including:

• Leadership
• Innovation
• Strategy
• Organizational Behavior 

Through engaging interviews and thought-provoking conversations, listeners gain valuable insights and practical advice to navigate the complexities of the modern business world.

HBR IdeaCast provides a well-rounded platform to stay informed about the latest trends and best practices shaping the future of business. Tune in to spark inspiration and enhance your strategic thinking.

• Hosts: Allison Beard and Curt Nickisch
• Pitch HBR IdeaCast
• Episode Length: 30 Minutes
• Episode Schedule: Every Tuesday
• Apple Rating: 4.3
• Spotify Rating: 4.7

Planet Money (NPR)

Planet Money is one of the best business podcasts exploring the complex and fascinating world of economics and finance. It’s considered accessible and engaging to its listeners. Produced by NPR, each episode delves into a diverse array of topics including:  

• Business
• Global Trade 
• Technology
• Labor

They also discuss everyday financial decisions and quirky experiments for newbie investors and the economically inquisitive.

Through in-depth reporting, expert interviews, and storytelling, Planet Money offers unique insights into how money shapes our lives and the world around us. 

Whether dissecting the latest headlines or uncovering hidden economic forces, this business podcast delivers thought-provoking content that entertains, educates, and inspires its audience.

• Hosts: Amanda Aronczyk, Mary Childs, Karen Duffin, Jacob Goldstein, Sarah Gonzalez, and Kenny Malone
• Pitch Planet Money
• Episode Length: 25 Minutes
• Episode Schedule: Wednesdays and Fridays
• Apple Rating: 4.6
• Spotify Rating: 4.8

The Tim Ferriss Show 

The Tim Ferriss Show is an engaging exploration of success, productivity, and personal development. It has ranked as one of the best business podcasts on Apple Podcasts many times.

Hosted by renowned author and entrepreneur Tim Ferriss, each episode features in-depth interviews with top performers from various fields, ranging from: 

• Business Moguls 
• Scientists
• Athletes 
• Artists 

Ferriss delves into guests’ routines, habits, and strategies for achieving excellence, offering listeners actionable insights and valuable takeaways. With a blend of curiosity, wit, and authenticity, he uncovers the tools and techniques that listeners can apply to optimize their own lives. 

Whether you’re seeking business inspiration or practical business advice, The Tim Ferriss Show is a compelling resource for anyone on a quest for personal and professional growth.

• Host: Tim Ferriss
• Pitch The Tim Ferriss Show 
• Episode Length: 1-4 Hours
• Episode Schedule: Weekly (Days Vary)
• Apple Rating: 4.6
• Spotify Rating: 4.9

Business Wars (Wondery)

Presented by Wondery, Business Wars is a riveting weekly business podcast that gets into the gritty grudge matches between industry titans. In each episode, host David Brown treats listeners to a captivating narrative, exploring a corporate landscape shaped by: 

• Cutthroat Competition
• Strategic Maneuvers
• High-Stakes Decisions 

From legendary showdowns like Coca-Cola vs. Pepsi to modern-day clashes such as Uber vs. Lyft, the podcast offers a compelling blend of business insight, historical context, and dramatic storytelling. 

Through meticulous research and expert interviews, Business Wars brings to life the epic struggles that define the world of commerce, making it a must-listen for anyone fascinated by the dynamics of competition and innovation.

• Host: David Brown
• Pitch Business Wars
• Episode Length: 40 Minutes
• Episode Schedule: Every Wednesday
• Apple Rating: 4.6 
• Spotify Rating: 4.8

Best Business Podcasts for Entrepreneurs 

Entrepreneurs constantly seek valuable insights, strategies, and inspiration to propel their ventures forward. Business podcasts are a powerhouse medium that offers a wealth of knowledge and guidance from industry experts to successful founders and thought leaders. 

Whether they’re exploring innovative business models, dissecting case studies of triumph and failure, or providing practical advice on leadership and growth, these business podcasts are key resources to inform, motivate, and empower individuals on their journey to success.

Entrepreneurs on Fire

Entrepreneurs on Fire by Fire Nation is a dynamic business podcast hosted by John Lee Dumas that ignites the entrepreneurial spirit within its listeners.

With over 4,000 episodes and 1.5 million listeners, it features insightful interviews with successful entrepreneurs from various industries, uncovering their journeys, strategies, and lessons learned. 

Dumas’s engaging style dives deep into the minds of his guests to extract valuable nuggets of wisdom and inspiration for aspiring and seasoned entrepreneurs. 

From innovative startups to seasoned business leaders, each episode delivers actionable insights, practical advice, and motivation to fuel the fire of entrepreneurship and drive listeners towards their own path of success.

• Host: John Lee Dumas
• Pitch Entrepreneurs on Fire
• Episode Length: 20-30 Minutes
• Episode Schedule: Daily
• Apple Rating: 4.8 
• Spotify Rating: 4.3

The Goal Digger Podcast 

Goal Digger is a popular business podcast that empowers listeners to chase their ambitions fearlessly. Hosted by seasoned entrepreneur Jenna Kutcher, each episode delves into actionable strategies, mindset shifts, and inspiring stories from guests who have triumphed in their respective fields. 

From business tactics to personal development, the podcast offers invaluable insights to navigate the complexities of pursuing goals effectively. With a blend of practical advice and motivational anecdotes, Kutcher cultivates a community of go-getters who strive for success on their terms. 

Whether aiming for career milestones, entrepreneurial ventures, or personal growth, Goal Digger is one of the best business podcasts to equip you with the tools and motivation to turn dreams into reality.

• Host: Jenna Kutcher
• Pitch The Goal Digger Podcast
• Episode Length: 30-60 Minutes 
• Episode Schedule: 2 Per Week (Days Vary)
• Apple Rating: 4.8
• Spotify Rating: 4.7

Unthinkable with Jay Acunzo

Unthinkable with Jay Acunzo examines the stories behind unconventional thinking and creativity.

Host Jay Acunzo — former digital media strategist for Google and HubSpot — explores the journeys of individuals who have dared to defy conventional wisdom to achieve remarkable success. 

Through engaging interviews and insightful analysis, Acunzo uncovers the mindset and strategies that drive these innovators, challenging listeners to rethink their own approaches to problem-solving and decision-making. 

With a blend of storytelling and practical advice, Unthinkable inspires audiences to embrace their uniqueness and push the boundaries of what’s possible in their endeavors.

• Host: Jay Acunzo
• Pitch Unthinkable with Jay Acunzo
• Episode Length: 16-45 Minutes
• Episode Schedule: Biweekly (Days Vary)
• Apple Rating: 4.9
• Spotify Rating: 5.0

Business Movers (Wondery)

Business Movers immerses listeners in the tantalizing tales of industry titans, illuminating their journey from humble beginnings to colossal success or catastrophic downfall. 

Through host Lindsay Graham’s expert narration and immersive storytelling, each episode delves deep into the triumphs, trials, and transformative decisions that shaped business landscapes.

From tech visionaries like Steve Jobs to corporate giants like Coca-Cola, no mogul’s story is left untold. Uncovering the untold anecdotes, strategic maneuvers, and human dramas behind iconic brands, Business Movers captivates audiences with its blend of historical insight, entrepreneurial spirit, and narrative prowess.

It’s one of the best business podcasts for anyone intrigued by the intersection of commerce and culture!

• Host: Lindsay Graham 
• Pitch Business Movers
• Episode Length: 30-40 Minutes 
• Episode Schedule: Every Thursday 
• Apple Rating: 4.8
• Spotify Rating: 4.9

Best Business Podcasts for Startups

Embarking on the journey of entrepreneurship demands a wealth of knowledge and inspiration, and what better way to acquire both than through podcasts tailored for startups? 

In this section, we unveil a curated selection of the best business podcasts crafted to empower and guide fledgling ventures. 

From insightful interviews with industry pioneers to practical advice on navigating challenges, these business podcasts are trusty companions for aspiring magnates aiming to navigate the turbulent waters of startup success.

How I Built This

How I Built This is an inspiring podcast hosted by award-winning reporter Guy Raz that delves into the stories behind the world’s most successful entrepreneurs and innovators. 

In each episode, Raz engages with founders, exploring their journey from humble beginnings to building iconic companies. 

Through candid interviews, listeners gain insight into the challenges, achievements, and pivotal moments that shaped these entrepreneurs’ paths to success. 

How I Built This offers invaluable lessons in resilience, determination, and the relentless pursuit of dreams. It covers stories ranging from the inception of groundbreaking startups to the evolution of established brands. That’s why it’s one of the best business podcasts for aspiring entrepreneurs and business enthusiasts alike.

• Host: Guy Raz
• Pitch How I Built This 
• Episode Length: 30-90 Minutes 
• Episode Schedule: Mondays and Thursdays
• Apple Rating: 4.7
• Spotify Rating: 4.9

Mixergy 

Mixergy is one of the best business podcasts focused on providing actionable insights and strategies for aspiring entrepreneurs and business leaders. 

hosted by Andrew Warner, each episode features in-depth interviews with successful founders. The podcast offers a deep dive into their entrepreneurial journeys, challenges faced, and lessons learned along the way. 

Warner’s probing questions extract valuable advice and tactics, covering topics ranging from startup growth and marketing to product development and leadership. 

With a blend of inspiration and practical pointers, Mixergy serves as a valuable resource for anyone looking to navigate the complexities of entrepreneurship and build thriving businesses in today’s competitive arena.

• Host: Andrew Warner
• Pitch Mixergy
• Episode Length: 30-60 Minutes
• Episode Schedule: Every Friday
• Apple Rating: 4.5
• Spotify Rating: 4.6

Duct Tape Marketing 

Duct Tape Marketing featuring John Jantsch offers a cache of marketing wisdom and actionable strategies for small business owners and marketers.

Each episode examines topics like: 

• Marketing Tactics
• Customer Acquisition
• Branding
• Digital Marketing

Jantsch imparts practical advice and insights gleaned from his decades of experience in the field. With a focus on simplicity, affordability, and effectiveness, this business podcast equips listeners with practical tools and techniques to help them grow their businesses. 

Whether you’re a seasoned marketer or just getting started, Duct Tape Marketing is one of the best business podcasts out there for navigating the rocky marketing landscape.

• Host: John Jantsch
• Pitch Duct Tape Marketing
• Episode Length: 12-25 Minutes
• Episode Schedule: Tuesdays, Wednesdays, and Thursdays
• Apple Rating: 4.6
• Spotify Rating: 4.5

The How of Business

The How of Business podcast, hosted by Henry Lopez, is one of the best business podcasts for entrepreneurs seeking practical advice and inspiration to grow their ventures. 

Through insightful interviews with successful business owners and experts, Lopez covers a wide range of topics including:

• Business Planning
• Marketing
• Operations
• Leadership 

With a focus on actionable strategies and real-world examples, this business podcast provides valuable insights to help listeners overcome challenges, seize opportunities, and achieve their business goals. 

Whether you’re a startup founder or an experienced entrepreneur, The How of Business offers invaluable guidance to navigate business ownership and drive sustainable growth.

• Host: Henry Lopez
• Pitch The How of Business
• Episode Length: 20-60 Minutes
• Episode Schedule: Every Monday
• Apple Rating: 4.6 
• Spotify Rating: 4.6 

Best Short-Form Business Podcasts

As consumer preferences trend toward bite-sized, easily digestible content, it’s no surprise that mini and microcasts have emerged as a response. They offer brief yet impactful episodes that cater to busy lifestyles and short attention spans. 

With the growing popularity of short-form content across various platforms, these are the best business podcasts that provide a convenient brain snack for audiences on the go.

At the Money from Masters in Business (Bloomberg)

At the Money is a short-form, investment-focused offshoot of Bloomberg Radio’s Masters in Business podcast that delivers powerful insights in roughly 12 minutes. Each weekly episode explores the intricacies of money matters, from investing and budgeting to market trends and personal finance tips. 

Hosted by wealth management expert Barry Ritholtz, it distills complex concepts into digestible nuggets, making it perfect for busy professionals, aspiring investors, and anyone interested in mastering their financial future. 

With a focus on practical advice and real-world examples, At the Money provides listeners with actionable strategies to navigate the ever-changing landscape of finance. Tune in for quick doses of wisdom and stay ahead in the world of money management.

• Host: Barry Ritholtz
• Pitch At the Money
• Episode Length: 10-15 Minutes
• Episode Schedule: Every Wednesday
• Apple Rating: 4.4
• Spotify Rating: 4.8

The Indicator from Planet Money (NPR)

The Indicator from Planet Money is an illuminating mini podcast offering daily doses of economic insight in just a few minutes. 

Co-hosted by Wailin Wong, Darian Woods, and Adrian Ma, it delves into the latest headlines and trends shaping the global economy. 

From analyzing market movements and policy changes to exploring quirky economic phenomena, each episode provides a fresh perspective on the forces driving our financial world. 

With its accessible approach and lively storytelling, The Indicator makes economics understandable and entertaining for listeners of all backgrounds. 

Whether you’re a seasoned investor or just curious about the economy, this pint-sized podcast is one of the best business podcasts delivering timely and informative content to keep you up-to-speed.

• Hosts: Wailin Wong, Darian Woods, and Adrian Ma
• Pitch The Indicator from Planet Money
• Episode Length: Under 10 Minutes 
• Episode Schedule: Daily
• Apple Rating: 4.7
• Spotify Rating: 4.8

TED Business (TED)

TED Business offers a captivating blend of thought-provoking talks and interviews with leading experts, entrepreneurs, and innovators from the business world. 

In each episode, host Modupe Akinola delves into diverse topics including: 

• Leadership 
• Management
• Sustainability
• Technology

With TED’s signature blend of inspiration and insight, this podcast provides listeners with actionable ideas and strategies to drive success in their careers and businesses. 

Whether exploring cutting-edge trends or timeless principles, TED Business delivers engaging content that challenges conventional thinking and sparks new perspectives. Tune in to discover the stories and ideas shaping the future of business and entrepreneurship.

• Host: Modupe Akinola 
• Pitch TED Business
• Episode Length: 10-20 Minutes 
• Episode Schedule: Every Monday 
• Apple Rating: 4.0
• Spotify Rating: 4.6

Business Daily (BBC) 

Business Daily is one of the best business podcasts for a comprehensive overview of global business news and analysis. Provided by BBC World Services, Business Daily provides listeners with insightful perspectives on the latest developments shaping economies and industries worldwide.

Presenter Ivana Davidovic offers in-depth coverage of: 

• Key Economic Trends
• Corporate Strategies
• Market Dynamics
• Big Tech

From interviews with top CEOs and policymakers to deep dives into emerging technologies and geopolitical shifts, this business podcast delivers essential insights to help listeners stay informed as they traverse the complexities of the modern business terrain. 

With Davidovic’s compelling reporting and engaging storytelling, Business Daily is a must-listen for anyone seeking a deeper understanding of the global economy.

• Host: Ivana Davidovic
• Pitch Business Daily
• Episode Length: 18 Minutes
• Episode Schedule: Daily
• Apple Rating: 4.4
• Spotify Rating: 4.6

Business Wars Daily (Wondery)

The Business Wars Daily microcast unpacks the latest headlines and trends in the world of business, delivering insightful analysis and engaging storytelling in under five minutes. 

Business Wars host David Brown offers condensed, daily deep dives into the competitive dynamics shaping industries, companies, and markets. 

From corporate rivalries and industry disruptions to emerging trends and consumer behavior shifts, this business microcast provides listeners with actionable insights to stay informed and ahead of the curve. 

Whether you’re a weathered corporate veteran or a brand new startup recruit, Business Wars Daily offers a per diem dose of knowledge to help you negotiate the nuances of commerce.

• Host: David Brown
• Pitch Business Wars Daily 
• Episode Length: Under 5 Minutes
• Episode Schedule: Daily
• Apple Rating: 4.6
• Spotify Rating: 4.5

Questions to Unlock the Business Philosopher In You

Questions to Unlock the Business Philosopher In You is a thought-provoking business microcast designed to ignite your inner philosopher. It’s one of the best business podcasts to stimulate your critical thinking skills about business concepts and practices. 

Host Bhavesh Naik poses intriguing questions that challenge conventional wisdom and inspire deeper reflection on the intersection of ethics, leadership, strategy, and innovation in the business world.

Through engaging discussions and insightful analyses, this podcast encourages listeners to explore profound questions, develop a holistic understanding of business philosophy, and apply timeless principles to modern challenges. 

Tune in for inquisitive tidbits that aim to elevate your business acumen and cultivate a deeper appreciation for the philosophical dimensions of business.

• Host: Bahvesh Naik
• Pitch Questions to Unlock the Business Philosopher In You
• Episode Length: Under 30 Seconds
• Episode Schedule: Every Friday
• Listen on Apple
• Spotify Rating: 5.0

Wrapping Up

Business podcasts are more than just informative platforms. They are strategic tools for PR, marketing, and thought leadership. The best business podcasts provide listeners with actionable insights and the opportunity for SMEs and executives to showcase their expertise through guest appearances.

In essence, business podcasts have transcended their role as mere sources of information to become powerful tools for PR, marketing, and branding. By capitalizing on the diverse formats and content offerings available, individuals and organizations can harness the full potential of podcasts to: 

• Strengthen Market Presence
• Connect with Audiences
• Establish Authority

As the podcasting industry continues to grow and evolve, embracing this medium can undoubtedly yield significant benefits for businesses looking to stay ahead in today’s competitive landscape.

Want to pitch the best business podcasts? Not sure where to start? Let us help! Simply book a free consultation with one of our PR experts and we’ll help you appear on the best podcasts for you.