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Earned Media Measurement: The Executive Playbook for PR ROI in 2026 [Examples + Tips]
Whether you’re a skeptical executive, a meticulous marketing head, or a fickle founder, few questions weigh on your mind — or carry more budget implications — than “Is PR actuall...
15 Marketing Podcasts You Need to Grow Your Business in 2024
Where can you learn cutting-edge strategies and discover why your latest campaign went viral — or completely flopped — while stuck in traffic or doing laundry? Marketing Podcasts, that&#...
Is the PR industry dead? Yes, and no…
What’s clear is that the PR budget competes with other marketing and sales efforts. For startups trying to maximize ROI, it’s hard to justify an activity as soft and frivolous as...
5 ways to immediately save up to 50% on your PR spend
As a consequence, businesses are now looking for ways to cut costs and get a better return on investment in many aspects of their business. They are focusing on Public Relations as one of th...
How Much of Your Marketing Budget Should You Really Spend on PR? It’s A Lot Less Than You Think
It is vital to talk openly with your current agency (or, if you’re looking, potential agencies) about the results. You want to see performance goals (increasing mentions, features, lin...
Why Airbnb switched from "Marketing" to "PR" in the downturn
When the pandemic hit in 2020, Airbnb was impacted badly as the entire world seemed to pump the brakes on travel. The company needed to rethink its marketing spend if it had any chance of re...
