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4 Successful PR Campaign Examples 2023 and Why They Worked + Tactics
Whatever your industry, you want your brand to be centerstage, in the limelight, imbibing the standing ovation of an adoring target audience. But how? Well, a successful public r...
How to Pitch a Podcast in 2024 [Podcast Pitch Examples + Template]
Podcasts have hit the mainstream. Studies estimate that 464.7 million people globally were listening to podcasts by the end of 2023. That’s expected to hit half a billion in 2024. &nbs...
Is the PR industry dead? Yes, and no…
What’s clear is that the PR budget competes with other marketing and sales efforts. For startups trying to maximize ROI, it’s hard to justify an activity as soft and frivolous as...
Why Airbnb switched from "Marketing" to "PR" in the downturn
When the pandemic hit in 2020, Airbnb was impacted badly as the entire world seemed to pump the brakes on travel. The company needed to rethink its marketing spend if it had any chance of re...
