Public Relations

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Is the PR industry dead? Yes, and no…

Is the PR industry dead? Yes, and no…

What’s clear is that the PR budget competes with other marketing and sales efforts. For startups trying to maximize ROI, it’s hard to justify an activity as soft and frivolous as...

Why AirBNB switched from "Marketing" to "PR" in the downturn ...

When the pandemic hit in 2020, Airbnb was impacted badly as the entire world seemed to pump the brakes on travel. The company needed to rethink its marketing spend if it had any chance of re...