Public Relations
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AI Can't Manufacture a Point of View
If no agency is a good fit, ever consider it was you? Every few months, a founder turns up in my inbox wanting the cover of Forbes by next Thursday. He has a product, a price, and a link to ...
The Media CRM Playbook: How to Build a PR Database That Drives Better Coverage
Many PR teams think they’re managing media relationships when in reality they’re just babysitting spreadsheets. The problem? Every journalist interaction is data. Every pitch...
The PR Audit Guide: A Step-by-Step Framework for High-Performance Teams
You have a good handle on PR budget allocation — investing $5K–$10K, maybe even $50K+ monthly (depending on growth stage, of course). You’ve got coverage rolling in. You’re s...
PR for Startups: A Scalable Budgeting Blueprint for Series B–D [Examples + Tips]
In the early stages of a startup, PR is something used to get a foot in the door, generate an initial buzz, and have your mission validated. But as you grow to series B–D, your focus and i...
The Modern Earned Media Strategy Guide for Enterprise B2B Tech Brands [Examples + Tips]
Press releases, pitches, and prayer are no longer the primary pathways to coveted earned media coverage. While major news announcements and personalized emails with interesting story ideas a...
From Pitch to Publication: How Media Relations Drives PR Success [Examples + Tips]
The multi-faceted practice of PR often gets summed up in a single catch-all term — but not all PR is created equal. Media PR, or media relations, is one of the most misunderstood and...
Earned Media in the Digital-First World: The Ultimate Guide to No-Cost Coverage [Examples + Tips]
Do you want unpaid promotion and praise? How about no-cost coverage when you’re on a budget? The brand recognition of which I speak and you seek to garner gratis is called earned media —...
Meet Preston: the 2026 AI PR agent that runs your entire campaign
An autonomous PR agent that analyzes your brand, finds your story, matches the right journalists, drafts and sends personalized pitches, and manages relationships. All without the overhead o...
Legacy PR Tech Is Having Its CNN Moment. And We’re Here for It.
Cision, Muck Rack, and Meltwater were built for a world that no longer exists. Meet the AI-native platform that was built for the one we’re actually in.
Media Interviews 2026 - A Complete Guide [+ Tips & Examples]
Lights, camera, panic! Congratulations, you’re here because you’ve been asked to do a media interview — or a journalist has accepted your request. In either case, at least you’re...
PR for AI Companies: What to Do (and Not Do)
As AI becomes a dominant force in nearly every industry, the challenge for startups is no longer just building a strong product. It’s getting anyone to pay attention. In Q3 2024, one in ...
4 PR Pitching Tips for Pros to Land Better Media Coverage in 2025
AI-generated content is flooding inboxing. Journalists are stretched thin. And cutting through the noise with a great pitch is harder than ever. I’ve been on either side of a pitch ...
7 Top Pitfalls to Avoid When Using AI in PR
AI is taking over the PR industry in unexpected ways. Some feared that generative AI, in particular, would eliminate many PR jobs, but it turns out 92% of PR pros are now either using or con...
Why Is Software PR So Hard? 8 Game Changing Tips for Making It Work
Let’s face it – getting noticed in the software industry is tough. Each year, countless new companies flood the market with software PR, all touting themselves as “innovative,” “re...
4 Biggest PR Nightmares 2026: What Went Wrong and What You Can Learn
We’ve all heard the saying that any press is good press. In my years working in PR, I’ve seen firsthand how misleading that idea can be – especially when a company’s reputation and b...
