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earned media plan

How to Build a 6-Month Earned Media Plan for Enterprise Growth [Templates, Examples, and Tips]

PR struggles at the enterprise level are rarely due to a lack of ideas. Most commonly, preventable structural issues are to blame.  A single month gets packed with:  The next month...

journalist response rate

Fewer Emails, Better Journalist Response Rates: Why Precision Media Outreach Outperforms Mass Pitching [Examples + Tips]

Feeling ignored? Every PR pro experiences periods of snubbery and stonewalling from journalists.  But never because they’re not pitching enough.  In fact, the leading cause of jo...

paid vs earned media

Paid vs. Earned Media: A Strategic Investment Guide for Scaling Companies

The real question isn’t paid vs. earned — it’s allocation efficiency. At the growth stage, you shouldn’t be asking which is better as both add value differently. You should be asking...

Media list

How to Build a Media List for Successful Outreach and Impact 2026 [Examples + Tips]

In the PR world, creating the perfect media contact list is an impact essential. Imagine you’ve just launched an exciting new product or service. It’s time to shout it from the r...

Event PR

Event PR 2026: A How-To Guide + Examples and Tips

Throwing an event is a great way to take your brand from the shadows to the spotlight. But how do you drum up that coveted media coverage and generate a brand-bolstering buzz worthy of the t...

top holiday pitching tips

Holiday Pitching: 5 Tips to Getting Better Results This Season

Most folks who practice PR know that the holidays are a particularly difficult time to get coverage. You’ll often receive out-of-office notifications in response to your holiday pitches, a...

management podcasts

15 Best Management Podcasts to Inspire Leadership in 2026

Let’s face it, if you’re a busy manager, you don’t always have time to read lengthy books or attend endless seminars to refine your leadership skills. That’s where ma...

programming podcasts

12 Best Programming Podcasts to Develop Your Coding Capabilities

Programming podcasts offer a wealth of knowledge and information in an easily digestible format. But these audio shows are more than just educational and informative — they’re the perfec...

healthcare podcasts

12 Best Healthcare Podcasts for Leaders and Enthusiasts in 2024

In healthcare, it often feels like change is the only constant, and staying current requires endless education. But there’s a cure that doesn’t require a prescription — healthc...

AI podcasts

Dissecting the Future of Everything: 12 Best AI Podcasts in 2024

If you believe in a higher power, then all intelligence is technically artificial. And what we humans call AI is just a delegated construct via the Cosmic Wizard.  On the road to what w...

product management podcasts

15 Best Product Management Podcasts for PMs in 2024

Product management podcasts are like a secret sauce for your product business burger, but with fewer calories and more industry insights. Not only do they dish out heaps of educational conte...

venture capital podcasts

15 Best Venture Capital Podcasts for Risk Takers and Game Changers in 2024

Venture capital podcasts are educational audio adventures for investors, founders, and aspiring entrepreneurs. They offer knowledge and insights from seasoned industry experts. These podcast...

best retail podcasts

15 Best Retail Podcasts for Business Owners, Executives, and PR

Are you a master of brick-and-mortar? Or an e-commerce connoisseur? How about a retail executive with an insatiable appetite for establishing thought leadership?  Then you should be lis...

best startup podcasts

Top 15 Startup Podcasts to Rev Your Innovation and Stoke Your Inspiration

Mick Jagger famously warned us that if you start him up, he’ll never stop.  Unfortunately, many entrepreneurs fail to see that exponential growth and potential come to fruition as...

best cybersecurity podcasts

15 Best Cybersecurity Podcasts to Stay Updated and Informed in 2024

Cyber threats are evolving faster than you can say, “Boy, I fell for that phising scam hook, line, and sinker.” Staying ahead of these deceitful digital developments is now a dir...

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