Public relations in the food industry is all about social media. Getting a comment or mention on “Foodstagram” can get a new restaurant or up-and-coming chef the kind of visibility that’s career-changing.
Plus, food has the visible and artistic quality that lends itself well to blogs and social media. Platforms like Instagram and Tik Tok focus on visual presentation. And with their increased popularity, many chefs now have places to share their beloved recipes.
Product placement on “Foodstagram,” food blogs, and cooking shows is game-changing for companies as well. Many famous food critics and chefs have a significant and loyal following.
Below, we’ve rounded up a list of the best food writers and food journalists to help you get started!
Our Curated List of Food Critics for 2023
Mark Bittman (@bittman) — is a food journalist and author who writes about food politics, cooking, and nutrition. He is the author of How to Cook Everything and has written for The New York Times for over 20 years.
J. Kenji López-Alt (@GKBesterfriend) — is the Chief Culinary Advisor of Serious Eats and the author of The Food Lab: Better Home Cooking Through Science. He is known for his innovative approach to cooking and his use of science to explain culinary techniques.
Yotam Ottolenghi (@ottolenghi) — is a chef, restaurateur, and food writer known for his focus on Middle Eastern and Mediterranean cuisine. He is the author of several cookbooks and writes a weekly column for The Guardian.
Nigella Lawson (@Nigella_Lawson) — is a food writer, journalist, and television personality known for her indulgent and flavorful cooking style. She maintains her own website, has written several cookbooks, and has hosted several TV shows, including “Nigella Bites” and “Nigellissima.”
Ruth Reichl (@ruthreichl) — is a food writer, editor, and journalist who has served as the editor-in-chief of Gourmet magazine and the restaurant critic for The New York Times. She is the author of several memoirs and cookbooks.
Samin Nosrat (@CiaoSamin) — is a chef, author, and television host known for her focus on the principles of salt, fat, acid, and heat in cooking. She is the author of Salt, Fat, Acid, Heat and hosts the Netflix show of the same name. She is an occasional contributor to the New York Times Magazine and New York Times Cooking.
Michael Pollan (@michaelpollan) — is a journalist and author who writes about food, agriculture, and the environment. He is the author of several books, including The Omnivore’s Dilemma and Cooked.
Emma Christensen (@ChristensenEmma) — is a food writer and editor. She is the managing editor for Simply Recipes, a popular food and home cooking website. She has a passion for all things food-related and regularly shares recipes, cooking tips, and product recommendations on her website and social media.
Molly Yeh (@mollyyeh) — is a food blogger, cookbook author, and television host. She is known for her unique fusion of Chinese and Jewish cuisine, and her love of all things sweet and delicious.
Ree Drummond (@thepioneerwoman) — is the creator of the popular food blog The Pioneer Woman. She shares recipes, cooking tips, and stories about life on a ranch in Oklahoma.
Aarti Sequeira (@aartipaarti) — is a television host and cookbook author known for her unique blend of Indian and American cuisine. She has her own website and is the host of the Food Network show “Aarti Party.” She’s appeared on “The Today Show” and “The Chew.”
Deb Perelman (@debperelman) — is the founder and editor of the popular food blog Smitten Kitchen. She is known for her delicious and approachable recipes, and has also written a cookbook.
Melissa Clark (@MelissaClark) — is a food writer, cookbook author, and television host. She is a regular contributor to The New York Times, and has also written several cookbooks and hosted her own cooking show.
Clare Crespo (@ClareCrespo) — is the creator of the food blog The Yum Yum Factor, where she shares vegetarian and vegan recipes and cooking tips. She is also the author of several cookbooks, and has a passion for all things plant-based.
Gaby Dalkin (@WhatsGabyCookin) is the creator of the food blog What’s Gaby Cooking, where she shares her signature California-inspired recipes and cooking tips. She is also the author of several cookbooks and has a passion for healthy and delicious food.
Chrissy Teigen (@chrissyteigen) — is a model, television host, and cookbook author known for her love of food and cooking. She has a website called Cravings by Chrissy Teigen and is the host of the television show “Chrissy’s Court.” She’s also written several cookbooks.
Bon Appétit Magazine (@bonappetit) — Bon Appétit is a popular food magazine that covers all things culinary, from recipes and cooking techniques to food culture and trends. Their website features articles and videos from their team of talented food writers, as well as recipes and cooking tips. Bon Appétit’s social media accounts are a great place to find food inspiration, as they regularly post mouthwatering photos and recipes.
Gourmet Traveller (@GourmetTweets) — Gourmet Traveller is an Australian food magazine with a focus on food culture and travel. Their website features recipes, hotel reviews, restaurant guides, and tips for a heightened culinary experience.
Saveur Magazine (@SAVEURMAG) — Saveur Magazine is a food and travel magazine that focuses on international cuisine and food history. As well as delicious recipes,their website features shopping guides, product reviews, and even a cookbook club.
Food & Wine Magazine (@foodandwine) — Food & Wine is a popular food magazine with a focus on the perfect drink pairing for every dish. From cooking techniques to “10 best” lists, you’ll find everything you need to know about making your home kitchen your favorite destination.
Our list of best food writers covers a wide range of culinary topics from international cuisine and food history to vegetarian and vegan recipes. Many writers started with small blogs and now have shows on the Food Network. You may have even visited a few of their restaurants.
Of course, we’d all love Ina Garten to help with our PR, but don’t be fooled by food bloggers with smaller followings. People are drawn to taste and quality. For more PR strategy tips, visit Intelligent Relations’ DIY PR Platform and let us help you!
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