17 Top South Carolina Newspapers and Publications [2024 Edition]

By Intelligent Relations Team

February 28, 2023

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Known for its white sandy beaches, haunted historic sites, and flavorful cuisine, South Carolina is home to some of the most popular tourist destinations in the southeast. 

There’s no shortage of events and things to do in the Palmetto state, which is why the area draws in about 7 million tourists each year in addition to the 5 million residents that call South Carolina home. 

From remote beach communities, to culture and entertainment hubs like Charleston, the South Carolina market has so much to offer for your next PR campaign. 

Our carefully curated list of South Carolina newspapers and publications has what you need to give you the PR coverage you’re looking for!

Plus, we’ve placed a special focus on the top 5 Charleston newspapers and outlets so that you have access to PR coverage in South Carolina’s biggest city.

Our Curated List of South Carolina Newspapers and Publications

The Post and Courier (@postandcourier) The Post and Courier was founded in 1803, making it South Carolina’s oldest and largest news source, with newsrooms in Charleston, Columbia, Greenville, Spartanburg, Myrtle Beach, Hilton Head and Rock Hill. 

This publication is the parent company of several other news outlets on this list and provides 24/7 news coverage across the state. 

Topics covered by The Post and Courier include:

• Politics
• Education
• Sports
• Business 
• Real Estate
• Arts and Entertainment
• Home and Garden
• Military

This is one of the most read, and well-respected South Carolina newspapers and news outlets. It has won multiple awards including a Pulitzer Prize.

The State – Columbia (@thestate) The State daily newspaper is based in Columbia, South Carolina, and covers a wide range of news topics. This award-winning newspaper has been in operation since 1891.

Topics covered by The State  include:

• Local News
• Politics
• Sports
• University of South Carolina News
• Finance
• Crime and Courts

The State publishes a daily paper and updates its website and social media accounts 24/7. The paper has 15,650 print subscribers,16,416 electronic subscribers, and 32,066 total subscribers.

Lowcountry BizSC (@LowcountryBizSC) Lowcountry BizSC is a great source for news and information related to business in the Lowcountry region of South Carolina. The Lowcountry includes coastal areas such as Charleston, Beaufort, and Hilton Head, as well as other counties in the southern part of the state. 

Topics covered by Lowcountry BizSC include:

• Business
• Events
• Law
• Real Estate
• Technology
• Healthcare
• Events

The content focuses on a range of industries and highlights business leaders in the area. Lowcountry BizSC also provides information on job opportunities, networking events, and other resources for entrepreneurs and professionals in the region, making this a great outlet to get exposure in the local business community. 

The Island Packet Hilton Head (@islandpacket) Founded in 1970, The Island Packet is a daily newspaper based in Hilton Head Island, South Carolina.

The newspaper covers local news, sports, business, politics, and entertainment, and provides information on events and happenings in the Hilton Head and Bluffton areas, as well as throughout the Lowcountry region of South Carolina. 

Topics covered by The Island Packet Hilton Head include:

• Local News
• Business
• Sports
• Politics
• Lifestyle
• Events
• Finance

The Island Packet draws readership from both residents and visitors alike. Its website pulls in a whopping 6.1 million page views per month and the Sunday paper has a circulation of roughly 64,000.

WBTW-TV – Myrtle Beach (@WBTWNews13) WBTW-TV is a television station based in Myrtle Beach, South Carolina. The station is a CBS-affiliate and provides local news, weather, sports, and entertainment programming for the Myrtle Beach area and surrounding communities. 

Topics covered by WBTW-TV  include:

• Local News
• Weather
• Traffic
• Politics and Government
• Education
• Crime 
• Entertainment

In addition to producing a live news show, this outlet has an up-to-date website featuring multiple forms of content to supplement the news coverage including feature articles, photography, and video clips. 

The Moultrie News (@MoultrieNews) The Moultrie News is a weekly newspaper serving the communities of Mount Pleasant, South Carolina, and the surrounding area. The paper is released in both digital and print formats, and is accompanied by an up-to-date website. 

Topics covered by The Moultrie News include:

• Local News
• Education
• Crime
• Business
• Politics
• History 
• Entertainment
• Sports
• Community Events

The Moultrie News is a community-centered news outlet and serves as much more than a news outlet. Its website is also a marketplace, community board, and job site for the Mount Pleasant community.

The Berkeley Independent (@BerkeleyIND) Founded in 1987, The Berkeley Independent is a weekly newspaper serving Berkeley County, South Carolina. This publication covers a wide variety of topics and is published in both a print and digital format. 

Topics covered by The Berkeley Independent include:

• Business
• Crime
• Education
• Sports
• Entertainment
• Community Events

This weekly publication is supported with multiple forms of content on its website including video, pictures, and industry-specific newsletters available to its subscribers. 

The Island Eye News (@IslandEyeNews) The Island Eye News is a community newspaper that covers local, state, and national news in Sullivan’s Island, Isle of Palms, Goat Island, and Dewees Island. This relatively new publication was started in 2005 and has a circulation of about 5,300.

Topics covered by The Island Eye News include:

• Community Events
• Education
• Local Government
• Sports
• Food and Drink
• Lifestyle

The Island Eye News is published in print every other Friday, but its website and social media channels are updated regularly. This is a great outlet to get exposure in hard-to-reach, local communities. 

The Jasper County Sun Times (@JasperSunTimes) The Jasper County Sun Times is a weekly newspaper serving Jasper County, South Carolina. It’s part of the Bluffton Today publication, which is a USA Today affiliate.

Topics covered by The Jasper County Sun Times  include:

• Politics
• Sports
• Lifestyle
• Business
• Entertainment

This publication covers the southernmost county in South Carolina which borders Georgia, offering PR exposure across state lines. 

The Sun News (@TheSunNews) Founded in 1961, The Sun News is a daily newspaper serving the Grand Strand area of South Carolina, which includes Myrtle Beach and the surrounding communities. The coastal area covered by this publication draws in about 18 million visitors a year. 

Topics covered by The Sun News include:

• Local News
• Sports
• Entertainment
• Finance
• Lifestyle
• Events

The Sun News is considered a 24/7 news outlet and its website and social media accounts are updated constantly. 

Aiken Standard (@aikenstandard)  Aiken Standard is a daily newspaper based in Aiken, South Carolina, serving the Central Savannah River Area. 

Topics covered by Aiken Standard include:

• Local News
• State News
• Crime and Courts
• Politics
• Business
• Health and Wellness
• Education

This award-winning publication has been Aiken County’s trusted news source since 1867.

The Greenville News (@GreenvilleNews)   The Greenville News is a daily newspaper serving the city of Greenville, South Carolina, and the surrounding areas.

It was founded in 1874 and is also a USA Today affiliate. 

Topics covered by The Greenville News include:

• Local News
• Sports
• Entertainment
• Business
• Real Estate 
• Events

Though this publication has an impressive website and social media presence, it prints over 50,000 newspapers a day, making this one of the three largest South Carolina newspapers. 

Top 5 Charleston Newspapers and Publications

Charleston Regional Business Journal (@CRBJ) The Charleston Regional Business Journal is a well-respected business news outlet for the Charleston metroplex and the surrounding area.

The outlet covers a wide-range of business-related topics and should be an essential PR contact for anyone in the technology and manufacturing space looking for South Carolina or Charleston exposure. 

Topics covered by Lowcountry BizSC include:

• Technology
• Agriculture
• Banking and Finance
• Business
• Education
• Energy
• Distribution and Logistics
• Construction
• Government and Politics
• Engineering

The company produces a weekly print newspaper, a digital edition, and a variety of other publications and resources for the business community in the region. 

Charleston Magazine (@charlestonmag) Charleston Magazine is the go-to source for lifestyle and events. This outlet covers a variety of topics related to Charleston life and culture but is one of the few publications on this list that touch on the wedding industry.

Topics covered by Charleston Magazine include:

• Food and Drink 
• Events
• Style and Shopping
• Home and Garden 
• Real Estate
• Travel and Outdoors
• Weddings

This publication publishes a monthly magazine and an up-to-date website, and they are very active on their social media channels. The outlet also features articles on local history and profiles of notable residents and personalities. 

Charleston Currents (@chascurrents) A weekly online publication that provides in-depth coverage of Charleston’s communities, events, and lifestyle but with a positive twist. Charleston Currents aims to be a source of feel-good news within the community and features stories about influential Charelston people. 

Topics covered by Charleston Currents include:

• Business
• Events
• Education
• Entertainment
• Health 
• Lifestyle
• History
• Real Estate

The publication has a communitary commentary board that features a different focus each week. This publication is heavily involved with the local community and offers a great PR opportunity to reach a captive, local audience. 

Charleston Mercury (@chsmercury) Charleston Mercury is a monthly newspaper that covers news and events in the Charleston, South Carolina, area, but also touches on trending historical and cultural topics around the world. 

Topics covered by Charleston Mercury include:

• Business
• Fashion 
• Culture
• Arts
• Music
• Politics
• Real Estate
• History

The publications’ monthly print edition is sent out to over fifty neighborhoods in the area and to subscribers in 34 states, providing a PR opportunity to market to a dedicated audience.

The Holy City Sinner (@HolyCitySinner) The Holy City Sinner is a culture and entertainment publication for Charleston, South Carolina. The website provides information on local events and community issues, as well as updates on local businesses and development projects. 

Topics covered by The Holy City Sinner include:

• Entertainment
• Events
• Music
• Food and Beverage
• Art

The publication aims to be a go-to source for residents and visitors alike seeking information about the city’s vibrant and diverse culture. 

Final Thoughts

From network news channels to entertainment magazines, South Carolina newspapers and publications provide a wide variety of outlets to give your next PR campaign the boost it needs.

Plus, we made sure to cover everywhere from the tourist-filled cities to remote island towns. And our special Charleston newspapers section gives you access to publications from the state’s biggest city.  

So, whatever market exposure you’re looking for in South Carolina, we’ve got you covered.

For access to more publications tailored to your specific business activity, book a free consultation with us. You’ll get AI-assisted, expert insight into how to improve your PR efforts!