Top Marketing Journalists Roundup [2024]

By Intelligent Relations Team

January 13, 2023

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The marketing industry is rapidly evolving as new data and software change the traditional underpinnings of this old industry, forcing marketing publications to adjust.

Like many industries, marketing is heavily defined by technology. Industry insiders now simply refer to the whole marketing apparatus and the technology that drives it as martech.

Marketing is an absolutely essential component of any business that hopes to be profitable and many business leaders depend on marketing publications to cover their industry, products, and events. 

Investing in a robust marketing strategy is crucial for any business, especially those involved in selling a product or service.

With tech-heavy CRM and marketing platforms like Adobe Marketo and Salesforce mixing with exciting technologies like Open AI and ChatGPT, some experts believe that many traditional marketing jobs may become obsolete in the future.

The demand, however, for press coverage by marketing journalists, experts, thought leaders, and writers is not going anywhere, so find your industry cheerleader on our curated list.

These top marketing journalists contribute to a wide range of magazines and digital marketing publications. If you’re looking for marketing journalists to cover your product or company – or a martech specialist to boost your  SEO, you’ve come to the right place! 

Our Curated List of Marketing Journalists and Influencers

Scott Brinker — (@chiefmartec) Scott is the Chief Marketing Technology Officer at HubSpot and the editor of the popular blog, Chief Martech. He writes about the intersection of marketing and technology and is known for his annual compilation of the “martech landscape,” a comprehensive visual guide to the marketing technology industry.  

Ann Handley — (@annhandley) Ann is a veteran content marketer and the Chief Content Officer at MarketingProfs. She writes about the importance of creating quality content and how to effectively use it to reach and engage customers. 

Rand Fishkin — (@randfish) Rand is the co-founder of the SEO software company, Moz, and the host of the Whiteboard Friday video series. He writes about search engine optimization, content marketing, and online marketing strategies.

Neil Patel — (@neilpatel) Neil is a digital marketing expert and the co-founder of the analytics software company, Crazy Egg. He writes about a range of digital marketing topics, including SEO, social media, and content marketing.

Kim Garst — (@kimgarst) Kim is a social media marketing expert and the founder of the social media marketing agency, Boom! Social. She writes about social media strategy, content creation, and engagement.

Brian Dean — (@BrianEDean) Brian is the founder of the SEO and digital marketing blog, Backlinko. He writes about SEO, content marketing, and link building.

Larry Kim — (@larrykim) Larry is the CEO of MobileMonkey, a chatbot building platform, and the founder of the digital marketing blog, WordStream. He writes about social media advertising, PPC, and conversion optimization.

Jay Baer — (@jaybaer) Jay is a digital marketing consultant and the host of the Social Pros podcast. He writes about social media strategy, content marketing, and customer service.

Gary Vaynerchuk — (@garyvee) Gary is a digital marketing expert and the CEO of VaynerMedia. He writes about social media, content marketing, and personal branding.

Danny Sullivan — (@dannysullivan) Danny is the Founding Editor of Search Engine Land and a search marketing expert. He writes about search engine optimization, paid search, and search engine algorithms.

Steve Rayson — (@steverayson) Steve is the Director of BuzzSumo, a content marketing and influencer identification tool, and the co-founder of the content marketing blog, Content Marketing Institute. He writes about content marketing strategy and trends.

Heidi Cohen — (@heidicohen) Heidi is the Chief Content Officer at Actionable Marketing Guide and the host of the Actionable Marketing Podcast. She writes about content marketing, social media, and email marketing.

Rebecca Lieb — (@lieblink) Rebecca is a digital advertising and media analyst and the author of the book, “Content Marketing: Think Like a Publisher.” She writes about content marketing strategy and trends.

Mark Schaefer — (@markwschaefer) Mark is a marketing consultant and the author of several books, including “The Content Code” and “The Tao of Twitter.” He writes about content marketing, social media, and personal branding.

Christopher Penn — (@cspenn) Christopher is the Chief Data Scientist at Trust Insights and the co-founder of the marketing analytics blog, Marketing Over Coffee. He writes about data-driven marketing, analytics, and artificial intelligence. 

Jennifer Sable Lopez — (@jennita) Jennifer is the Director of Marketing and Communications at Moz and the host of the Whiteboard Friday video series. She writes about search engine optimization, content marketing, and online marketing strategies.

Joe Pulizzi — (@JoePulizzi) Founder of the Content Marketing Institute and author of several books on content marketing, Joe Pulizzi is a leading expert on the intersection of marketing and technology. He writes about the latest trends in content marketing and how businesses can effectively use technology to reach and engage with their audience.

Ann Smarty — (@seosmarty) As the CEO of MyBlogU and co-founder of ViralContentBee, Ann Smarty is a well-known blogger and marketer who writes about the latest trends in social media and content marketing. She is also a regular contributor to several industry publications and has a strong presence on social media.

Tamara McCleary — (@TamaraMcCleary) Tamara McCleary is a technology futurist and CEO of Thulium, a brand amplification agency. She writes about the intersection of technology and marketing, and how companies can use emerging technologies to enhance their marketing strategies. You can find her on Twitter at @TamaraMcCleary and on her website, www.tamaramccleary.com.

Andrew Davis — (@DrewDavisHere) Andrew Davis is a renowned marketing strategist and keynote speaker. He is the author of the best-selling book “Brandscaping: Unleashing the Power of Partnerships” and the host of the popular marketing podcast “The Marketing Book Podcast.” Andrew writes about branding, partnerships, and the future of marketing.

Dave Gerhardt — (@davegerhardt) Dave Gerhardt is the VP of Marketing at Drift, a conversational marketing and sales platform. He writes about marketing, sales, and customer experience, and how companies can use technology and communication to improve their marketing efforts. Dave is also a speaker and thought leader in the marketing and technology industries.

Jason Miller — (@JasonMillerinDC) Jason Miller is the Global Content Marketing Leader at LinkedIn and the host of the popular marketing podcast “The Jason Miller Show.” He writes about content marketing, social media, and the role of LinkedIn in modern marketing. You can follow him on Twitter at @JasonMillerCA and visit his website, www.jasonmiller.ca, for more information.

Kristina Halvorson — (@halvorson) Kristina Halvorson is the CEO of Brain Traffic, a content strategy agency, and the author of the book “Content Strategy for the Web.” She writes about content strategy, user experience, and the role of content in modern marketing. You can follow her on Twitter at @halvorson and visit her website, www.braintraffic.com, for more information.

Aaron Orendorff — (@AaronOrendorff) Aaron Orendorff is the Founder and Chief Content Officer at iconiContent, a content marketing agency. He writes about content marketing, storytelling, and the role of content in modern marketing. You can follow him on Twitter at @iconiContent and visit his website, www.aaronorendorff.com, for more information.

Marcus Sheridan — (@TheSalesLion) Marcus Sheridan is the Founder Acclaimed International Keynote Speaker. Author of They Ask, You Answer. His focus is on helping businesses reach their potential in the digital age. 

Wrapping Up

From veteran content strategists to social media marketing gurus, our list covers all areas of marketing that your company may need to succeed.

The strategies these marketing journalists use can be crucial for companies looking to build their brand and boost those numbers. 

For access to more journalists covering your specific industry, book a free consultation with us. You’ll get access to our AI-powered media database featuring 200K+ journalists and relevant publications.