Abbas Haleem

During the Cyber 5 period in 2023, Cozy Earth grew its sales 25% year over year. The fourth quarter is the retailer's busiest time of year.

The apparel brand, founded in 2021, doubled its Cyber 5 sales from its year two to year three.

On Black Friday 2024, U.S. ecommerce sales crossed the $10 billion threshold for the first time, according to Adobe Analytics data.

Cyber Weekend, or the Saturday and Sunday following Thanksgiving, continued a trend of record-breaking holiday ecommerce sales in 2024.

The number of U.S. consumers who shopped in physical stores during the 2024 Cyber 5 outnumbered last year, but it was the opposite online.

This year, apparel brand Carve Designs tweaked its digital marketing approach going into the Cyber 5. It also launched a gift finder quiz and introduced a gift-with-purchase incentive.

It's highest among younger buyers, as 87% of Millennial and Gen Z buyers (born in 1981 or later) report dissatisfaction in at least one area.

As far as shipping goes, some consumers encountered retailers offering slower shipping for an incentive such as a gift card or coupon.

National Retail Federation (NRF) data shows that 69.5 million consumers plan to shop both in-store and online on Super Saturday this year.

Here are five online holiday shopping trends, starting from the beginning of the season — Nov. 1 — and extending past Cyber Monday.