Some ‘Wicked'-inspired items could be destined for the discount rack, experts warn
Adrianne Pasquarelli is the Special Projects Editor and a Senior Reporter at Ad Age, where she covers retail and finance. Her reporting focuses on marketing strategies, consumer trends, and the evolving retail landscape. Pasquarelli's work has also appeared in other Crain's publications, as well as industry-specific outlets like Plastics News and Harro Community.