Katie Deighton is a Reporter at The Wall Street Journal. She specializes in marketing and advertising, covering a range of topics including media relations, broadcasting, and public relations. Katie's work has been featured in various prominent outlets such as Financial News, MarketWatch, and Yahoo Finance.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
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Katie's coverage primarily revolves around business, sales & marketing, sports, and product promotions. She frequently covers articles related to marketing strategies of companies, executive appointments within major corporations, and retail trends.
Given her focus on private sector announcements and press releases in the US market, she would likely be most responsive to pitches that offer exclusive insights into corporate strategy shifts or innovative marketing campaigns from reputable industry experts or company representatives.
Additionally, with a significant emphasis on sports-related content such as how Bud Light won UFC back and Travis Kelce’s advertising success story, she may also show interest in stories that intersect between sports and business/marketing initiatives.
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By: Katie Deighton
The German sports brand hopes North America’s turn with the tournament can help it close the gap with Nike.
By: Katie Deighton
Katie Deighton The commercial at the center of Adidas's FIFA World Cup mammoth marketing campaign features the usual soccer suspects from team lineups old and new.
Katie Deighton The marketing team faced a decision of a purple kind. Claire's, the accessories store and mall staple that has pierced the
By: Katie Deighton
New brand chief Michelle Goad is focusing Claire’s on older tweens as part of her strategy to turn a dusty accessories store into a temple of Gen Alpha girldom.
By: Katie Deighton
No longer at the margins writing press releases, communications chiefs are making millions as they drive product strategy and report directly to their CEOs.
By: Katie Deighton
Levi's, Gillette, Lumen and others had to go into hiding during the World Cup—and wound up getting more exposure.
By: Katie Deighton
Levi’s, Gillette, Lumen and others had to go into hiding during the World Cup—and wound up getting more exposure.
Hasbro is unveiling its most grown-up brand to date. The 102-year-old toy company this week introduced Blooms by Play-Doh, the latest chapter in its strategy to increase the age of its average consumer.
By: Katie Deighton
Algorithmic changes have pushed brands to spend more of their influencer budgets on budding creators with tiny followings.
By: Katie Deighton
For most of the last five years, Reid Mottet's squarely four-figure follower counts on Instagram and TikTok were too small to interest big brands in her services as a momfluencer.
