Aimee Newell is a journalist who writes for ExchangeWire, covering topics related to advertising, marketing, and technology. With a focus on industry trends and developments, Aimee provides insights and analysis on various topics, including digital advertising, ecommerce, and the impact of new technologies on the media landscape.
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Aimee's coverage mainly revolves around content & publishing, digital advertising, and big tech. She frequently cites data and covers government announcements and legal policy regulations. Thus, she is likely to be interested in receiving pitches related to industry reports or studies that provide new insights into digital advertising trends, the impact of AI regulations on big tech companies, e-commerce innovations, or developments in social media platforms.
Considering her strong focus on citing data and press releases along with covering government announcements and legal policy regulation topics such as AI regulations or greenwashing concerns would likely resonate well with Aimee. Additionally, providing access to experts who can offer valuable commentary based on factual evidence could also capture her interest.
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By: Aimee Newell
News in brief: Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta Phase
By: Aimee Newell
News in brief: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend to Hit £10bn in 2024; US Ad Spend Continues to Climb
Today on The Stack: Troubles Continue for Google; UK Ad Spend Soars; Today’s MadTech Daily Troubled times continue for Google as a French court ordered In the UK, the latest ad expenditure report from AA/WARC revealed that ad spend in the region rose 13.4%, hitting £10bn during Q2 2024
News in brief: Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows; Gov Funding for UK Creative Industries Confirmed Sky Faces Bill Sky is facing a bill of hundreds of millions pounds following a blunder which led to its advertising sales arm – Sky Media – accidentally underpaying its advertising partners
By: Aimee Newell
News in brief: Paramount Faces Ad Targeting Lawsuit; Amazon Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards Paramount Faces Ad Targeting Lawsuit
By: Aimee Newell
News in brief: Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows
By: Aimee Newell
News in brief: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot
By: Aimee Newell
This week on The Stack: UK Festive Season Ad Spend to Break New Record; Video Giants Face Hurdles; Google Introduces Curation Capability; Today’s MadTech Daily
Last night, the industry came together for ExchangeWire’s eighth annual The Wires awards ceremony.
By: Aimee Newell
News in brief: AUS Plans Ban Social Media Ban for Under 16s; ITV Revenue Dips; UK Gov to Examine Future of Linear TV AUS Plans to Ban Social Media for Under 16s
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