Alan Wolk is the Co-Founder and Lead Analyst at his own firm. Known for coining the term FAST, he specializes in publishing and media, marketing and advertising, and entertainment, often sharing humorous anecdotes in his columns and interviews to simplify complex topics. Alan has been featured in Forbes, FierceVideo, NextTV, and TVREV.
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Alan Wolk predominantly covers the content and publishing industry, with a specific focus on TV advertising, the streaming era, Connected TV (CTV), predictions, and privacy concerns. He often includes expert commentary and data citations in his articles.
To effectively reach out to Alan Wolk, consider providing insights or analysis related to emerging trends in TV advertising, developments in the streaming landscape such as CTV platforms, future predictions for the industry backed by data or expert opinions, and privacy-related concerns within the context of content consumption.
When reaching out to Alan Wolk for potential coverage opportunities or collaboration, offering unique perspectives on how these topics intersect with broader technological shifts could be particularly impactful.
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By: Alan Wolk
1. Most Creator Content Sucks But No One Cares “We are French!” “We eat baguettes!” “We are French!” “We love stinky cheese”
By: Alan Wolk
This is the first of five Innovator Spotlight articles from our new Special Report, The Contextual Revolution, Five Companies Rewriting The Rules
So it seems that people are watching over 400 million hours of podcasts monthly on their TV sets or “living room devices” as YouTube euphemistically referred to them in their latest update.
Mergers tend to stifle innovation, but this one may open up some unexpected opportunity. Meanwhile, WBD pulls out an end-of-year victory (of sorts) thanks to the Philly kids.
1. Omnicom And IPG Become One I've always loved the name “Omnicom.” It sounds like the evil corporation in an Austin Powers movie, the sort of place Frau Farbissina would have worked.
By: Alan Wolk
This is the second of five Innovator Spotlight articles from our new Special Report, The Contextual Revolution, Five Companies Rewriting The Rules
Wrapping up the year with a final plea for cooperation and coordination. Plus how we did with our 2024 predictions.
By: Alan Wolk
TVREV's Alan Wolk shares his plea for industry players to unite in 2025 - where the real competition comes from Amazon, Google and Meta.
By: Alan Wolk
“Mediaprobe specializes in quantifying audience engagement with TV and CTV content and advertising.
You’ve got two weeks off. Our TVREV Thought Leaders Circle members have suggestions.
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