Alan Wolk is a Co-Founder and Lead Analyst at his company, where he is known for coining the term FAST and for his engaging writing style that includes humorous anecdotes. His work primarily focuses on publishing and media, arts and entertainment, and marketing, with a keen interest in topics such as reviews, Netflix, Roku, and Disney. Alan has been featured in prominent publications including Forbes, FierceVideo, NextTV, and TVREV.
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Alan Wolk predominantly covers the content and publishing industry, with a specific focus on TV advertising, the streaming era, Connected TV (CTV), predictions, and privacy concerns. He often includes expert commentary and data citations in his articles.
To effectively reach out to Alan Wolk, consider providing insights or analysis related to emerging trends in TV advertising, developments in the streaming landscape such as CTV platforms, future predictions for the industry backed by data or expert opinions, and privacy-related concerns within the context of content consumption.
When reaching out to Alan Wolk for potential coverage opportunities or collaboration, offering unique perspectives on how these topics intersect with broader technological shifts could be particularly impactful.
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By: Alan Wolk
TVREV's Alan Wolk explains the industry struggle to figure out just what box to put the social media Creatorverse in. Plus highlights Nielsen and Comscore/ESHAP data to show the disparity between the shift of viewing and ad dollars to streaming.
What were the big themes at this year’s MIPCOM? We analyze and offer some potential solutions.
MIPCOM and Lions both take place in Cannes during a time of year when the weather is ideally warm and sunny, but that is about the extent of the overlap.
In this Q&A from our recent report, Retail Media On CTV 2024, Gretchen Bobroff explains how Magnite simplifies retail media by integrating tech, prioritizing privacy, enhancing programmatic efficiency, and leading in premium video.
Evan Shapiro’s TV Taxonomy highlights how industry jargon had resulted in an out-of-control Tower Of Babel, and a look at the negative effects of all that discord.
Titan OS made quite a splash at MIPCOM last week, with its Sony Pictures Entertainment announcement. We look at why independent operating systems like Titan hold so much promise as alternatives to Big Tech.
What TV can learn about churn from the Washington Post’s Very Bad Week and why Wall Street just won’t cut Roku a break.
Samsung Ads' Head of Insights and Thought Leadership Justin Fromm explores some learnings from their new report on Streaming's Loyalty Crisis in this latest TVREV Thought Leaders Circle member video.
1. WaPo's Lesson For Big TV For those of you not following American politics, something very unusual happened over the past two weeks.
Our newest Thought Leaders Circle video series, featuring Michele Stone (Paramount), Mikey Garcia (Wurl), Field Garthwaite (IRIS TV), Drew Kane (Mediaocan) and Travis Scoles (Paramount)
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