Alicia Kelso is a Senior Contributor for Nation's Restaurant News, with a focus on the restaurant industry in the United States. Her articles cover a range of topics including industry trends, new menu items, corporate announcements, and interviews with industry leaders. Alicia's work has also been featured in Forbes and Restaurant Hospitality.
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Alicia's coverage revolves around the restaurant industry, with a focus on sales and marketing, business developments, product promotions, and data-backed insights. She seems to prioritize official announcements from companies within the sector. Given this emphasis, she is likely to be responsive to pitches that provide unique access to new products or initiatives in the food and beverage space.
Considering her frequent citation of data in articles, providing well-researched statistics or trends related to consumer behaviors or industry performance could enhance outreach success. As Alicia does not have a specific geographic focus but reports on US-based companies extensively; relevant experts should tailor their pitches accordingly.
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The chain’s new Golden Feast Menu includes Korean Fried Chicken and Taiwanese Popcorn Chicken
The offer is a response to consumers’ changing expectation of value throughout the past several quarters, according to Dine Brands CEO John Peyton
The company reported a Q3 same-store sales increase of 18.1%, driven largely by a 12.9% increase in traffic
The family dining chain is also offering exclusive Xbox merchandise, games, and reward offers
Still, the gap between restaurant prices and grocery prices increased by 10 basis points in favor of grocery prices during the month
By: Alicia Kelso
The company has also collaborated with entertainment company Doodles for a digital campaign through its McCafé line
By: Alicia Kelso
The chain is also launching a new original series that will eventually be available on its Chick-fil-A Play app
Brands across segments began implementing value strategies in earnest during the quarter, but some had to adjust when they weren’t resonating
The chain has a long history of scent marketing, including fried chicken-scented sunscreen, fire logs and Crocs Jibbitz
The company was founded in 2013 amid a category boom and now includes 14 locations
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