Alicia Kelso

Senior Contributor

Preston's Summary

Alicia Kelso is a Senior Contributor at Forbes. She specializes in the intersection of food and beverages with business and economics, covering themes such as retail, hospitality, and e-commerce. Alicia's insights and analyses have been featured in notable publications including Restaurant Hospitality and Nation's Restaurant News, where she frequently discusses major industry players like Taco Bell, Chick-fil-A, and Chipotle.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Press Release: 41 %
Private Sector Announcements: 30 %
Cites Data: 12 %
Promotional Deal: 8 %
Government Announcement: 2 %

Themes Covered:

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Most Recent Topics:

  • Chain Restaurants & Franchises
  • Beverage Production
  • Corporate Finance
  • Consumer Behavior Analytics
  • CPG Distribution & Commercialization

Pitching Insights

Alicia's coverage revolves around the restaurant industry, with a focus on sales and marketing, business developments, product promotions, and data-backed insights. She seems to prioritize official announcements from companies within the sector. Given this emphasis, she is likely to be responsive to pitches that provide unique access to new products or initiatives in the food and beverage space.

Considering her frequent citation of data in articles, providing well-researched statistics or trends related to consumer behaviors or industry performance could enhance outreach success. As Alicia does not have a specific geographic focus but reports on US-based companies extensively; relevant experts should tailor their pitches accordingly.

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