Amit Bapna

The automotive giant opens up on the road ahead for electric vehicle adoption in India and the role of branded experiences in building category consideration.

We catch up with Abhinav Kumar, global chief marketing officer of Tata Group-owned TCS, to learn about the B2B brand’s ambitious plans with marathon sponsorships, talk AI readiness and more.

The Drum delves into what marketers can learn from the recently concluded Indian parliamentary elections.

The Drum dives into a new study from McCann Worldgroup Southeast Asia that unveils the truth about Singapore and its evolution from a small market to a uniquely positioned critical regional hub.

How two well-known brands joined forces for an ambitious co-branded advertising campaign in India.

As India’s 78th Independence Day celebrations conclude, The Drum invites marketing minds from around the world to explore the power – and still-to-be-realized potential – of the nation’s brand.

The Indian Hotels Company (IHCL), owner of the Taj Hotels portfolio, is revamping its Ginger brand to appeal to modern travelers. Deepika Rao, IHCL’s executive vice-president for new businesses and hotel openings, discussed the brand’s evolution and strategic approach.

Workers in Australia now have the legal right to ignore ‘out of hours’ messages from bosses after a new law came into effect. The Drum asks how the marketing sector, which often relies on evening work and communications, will be impacted by this new law.

As the sun sets on the Paralympic Games in Paris, the Cathay Pacific team reflects on their association with the Hong Kong team and how they helped the nation’s Paralympians make up for lost time.

The Drum hears from Meta’s director of global partnerships, Paras Sharma, about how it is cultivating the next generation of Instagram influencers in India.