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Brands are one-upping each other in reviving memorable old film characters for their ads. Experts dissect the incentive behind this approach.
Ubaid Zargar is a journalist who focuses on the national advertising and marketing landscape in India. As a writer for afaqs!, Ubaid covers a wide range of topics including brand campaigns, industry trends, and the intersection of technology and marketing. His articles provide insights into the strategies and creative approaches taken by Indian brands and highlight the impact of advertising on consumer behavior.
