Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, with a particular focus on digital marketing and marketing technology, while also exploring themes in consumer tech, beauty and fashion, and the sports business. Ubaid's insights and analysis have been featured in Global Advertising News and afaqs!.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
India (National)
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Ubaid Zargar's coverage is heavily focused on advertising, marketing, brands, and digital media within the Indian market. His articles often include press releases or cite industry-specific data. To effectively reach out to Ubaid, consider providing insights on emerging trends in advertising and marketing specific to the Indian market. Additionally, offering expert commentary backed by credible data could increase the chances of successful outreach. If you have information related to new product promotions or strategic adaptations within the Indian AdTech and MarTech landscape, it would likely align well with his coverage interests.
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Nike set the tone, but it wasn't alone. Brands across New York rushed to turn a long-awaited championship into a marketing moment.
TCPL and Hyundai's latest campaigns signal growing confidence in AI-generated advertising, but not everyone is convinced.
For a sport built on uninterrupted action, the World Cup's mandatory hydration breaks could mark a significant shift in how football balances player welfare and commercial opportunity.
The Japanese sportswear giant is partnering with the Rohan Bopanna Tennis Academy, as it looks to identify, nurture and grow the country's next generation of tennis talent.
As Indriya eyes 100 stores and a bigger share of India's diamond market, the brand's marketing head outlines why it believes sparkle can become a strong differentiator.
The former Jagran New Media chief outlines why India's creator economy needs a new trust infrastructure as regulatory scrutiny intensifies in the country.
The Veeba founder believes consumers are getting smarter, labels are getting scrutiny, and food brands can no longer rely on marketing alone.
Consumers already care about nutrition. The next battle for healthy-snack brands will be won through taste, trust and visibility, say experts.
Talented, the agency behind the campaign, reveals how football fandom, frantic deadlines and a high-stakes brief shaped the campaign in under a week.
Red Bull may not be sending Indian athletes to the edge of space just yet, but it is certainly reimagining cricket through some unusual perspectives.
