Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, with a particular focus on digital marketing and marketing technology, while also exploring themes in consumer tech, beauty and fashion, and the sports business. Ubaid's insights and analysis have been featured in Global Advertising News and afaqs!.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
India (National)
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Ubaid Zargar's coverage is heavily focused on advertising, marketing, brands, and digital media within the Indian market. His articles often include press releases or cite industry-specific data. To effectively reach out to Ubaid, consider providing insights on emerging trends in advertising and marketing specific to the Indian market. Additionally, offering expert commentary backed by credible data could increase the chances of successful outreach. If you have information related to new product promotions or strategic adaptations within the Indian AdTech and MarTech landscape, it would likely align well with his coverage interests.
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The beer brand assembles football icons, celebrity cameos and World Cup fever into a commercial that plays out like a Hollywood match night fantasy.
By: Ubaid Zargar
From celebrity collaborations and rap-led campaigns to weekly trend drops, the retailer is recalibrating itself for a younger, faster and more online India.
As AI floods the internet with endless synthetic content, Inshorts CEO Deepit Purkayastha argues that the future of publishing will belong to those who curate information the best.
By: Ubaid Zargar
From fashion shows to fragrance branding, the airport is borrowing tricks from hospitality and retail to make travellers linger longer.
From Arctic-ready sneakers to rodeo-inspired basketball shoes, Drake approves every outrageous idea Kevin Durant throws his way.
By: Ubaid Zargar
As travellers increasingly seek seamless, experience-first journeys, ixigo's SVP of Marketing explains the brand's newest AI gambit that puts voice at the centre.
While the industry chases AI-led creatives, Perfetti's Gunjan Khetan says AI-driven bid optimisation is already delivering upwards of 20% savings on media spends.
The brand’s marketing director says Quaker wants to cut through India’s growing nutrition confusion with a simpler and concise protein and fibre pitch.
As World Cup fever grips brands worldwide, Nike is building its football playbook brick by brick with Lego partnership and bigger tournament ambitions.
The American-Italian chain sees a growing opportunity in India's organised dining sector, where consumers are increasingly paying for experiences rather than just meals.
