Ubaid Zargar is the Principal Correspondent at afaqs!. He writes extensively about advertising and marketing, with a particular focus on digital marketing and marketing technology, while also covering themes such as sports business and consumer packaged goods. Ubaid's work has been featured in Global Advertising News and afaqs!.
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India (National)
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Ubaid Zargar's coverage is heavily focused on advertising, marketing, brands, and digital media within the Indian market. His articles often include press releases or cite industry-specific data. To effectively reach out to Ubaid, consider providing insights on emerging trends in advertising and marketing specific to the Indian market. Additionally, offering expert commentary backed by credible data could increase the chances of successful outreach. If you have information related to new product promotions or strategic adaptations within the Indian AdTech and MarTech landscape, it would likely align well with his coverage interests.
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The Veeba founder believes consumers are getting smarter, labels are getting scrutiny, and food brands can no longer rely on marketing alone.
Consumers already care about nutrition. The next battle for healthy-snack brands will be won through taste, trust and visibility, say experts.
Talented, the agency behind the campaign, reveals how football fandom, frantic deadlines and a high-stakes brief shaped the campaign in under a week.
Red Bull may not be sending Indian athletes to the edge of space just yet, but it is certainly reimagining cricket through some unusual perspectives.
The FIFA World Cup final pits Argentina against Spain, but for Adidas it is a win-win showdown between its biggest icon and newest sensation.
The brand's CMO, Anupam Nair, explains how MTR is navigating changing consumer tastes, fragmented media habits and the rise of rapid delivery.
A backlash to Meta's latest AI/smart glasses campaign highlights a global concern. As wearable cameras become less noticeable, questions around privacy are hard to ignore.
With business split almost evenly between industrial customers and consumers, Gulf is building distinct marketing engines for both. CMO Aarthy Sridhar tells us how.
Decades after bringing Ramayan into Indian living rooms, the Sagar family is turning its attention to franchise-building, beginning with a seven-film adaptation of the Bhagavatam.
A gaming term turned self-improvement mantra is now finding its way into brand campaigns, social posts and marketing jargon.
