Ubaid Zargar

A backlash to Meta's latest AI/smart glasses campaign highlights a global concern. As wearable cameras become less noticeable, questions around privacy are hard to ignore.

With business split almost evenly between industrial customers and consumers, Gulf is building distinct marketing engines for both. CMO Aarthy Sridhar tells us how.

Decades after bringing Ramayan into Indian living rooms, the Sagar family is turning its attention to franchise-building, beginning with a seven-film adaptation of the Bhagavatam.

A gaming term turned self-improvement mantra is now finding its way into brand campaigns, social posts and marketing jargon.

Whether it is a sponsor being mocked, a rival platform receiving an unexpected shoutout or a product integration turning into a punchline, 'India's Got Latent' has created a sponsorship ecosystem where nothing is sacred.

Strong early demand for the Galaxy Z Fold8 suggests Samsung may have anticipated the form factor Apple is widely expected to champion when it enters foldables.

As smartphone makers battle rising costs and shrinking differentiation, Nothing's co-founder says that authenticity, not spec sheets, will define the next generation of consumer technology brands.

A cricket-obsessed Gill, an AI assistant and a Parisian pitch make for a neat demonstration of where Google sees Pixel heading next.

As India's fitness culture matures, Anytime Fitness's Vikas Jain explains how the industry is moving from convenience and vanity toward coaching, recovery and long-term health.

JioStar's Prashant Khanna on why football's growth in India is no longer confined to the metros, how streaming is reshaping fandom and culture.