Sneha Medda

Snapchat's Yagnesh Ravi decodes how Gen Z is reshaping the festive shopping journey, from creator-led discovery to purchase decisions influenced by friends and family.

As footwear moves from function to self-expression, Campus Activewear is shifting from product-led communication to lifestyle and culture. CMO, Gaurav Sharma, unpacks how sneakerisation, creators and Gen Z are reshaping its marketing playbook.

As Onam becomes a bigger part of the national festive calendar, creative agencies argue that brands need to move beyond Maveli, pookalams and sadhya

The festive season is changing how brands work with creators. Talent agencies dissect how cultural relevance, regional influence and audience trust are reshaping creator rates and campaign strategies this festive season.

As Gen Z rediscovers digicams, instant photography and the appeal of imperfect images, Fujifilm's new House of Photography in Mumbai is an attempt to turn that nostalgia into a larger ecosystem of experiences, learning and community.

CoverSure's Raksha Bandhan launch looks to make insurance more personal and relevant. Founder & CEO Saurabh Vijayvergia explains the thinking behind the proposition.

CMO Shaifali Gautam shares how CaratLane is treating Raksha Bandhan as more than a one-day gifting occasion while leaning into creators, regional storytelling and relatable sibling dynamics.

As Kerala's biggest festive season drives a surge in consumer spending, Onam remains a key advertising moment for brands across categories.

As Onam advertising moves beyond familiar festive tropes, Kerala's high content literacy is pushing brands to create work that earns attention. Ajay Syama Sathyan, Co-Founder, AudaciousWork, talks about what it takes to make Onam communication feel culturally relevant.

For Uniqlo India, Fall/Winter arrives alongside India's festive season. With its new launch, the brand is looking to make everyday apparel part of a period traditionally dominated by occasionwear.