Sneha Medda

A year into OON, Rekha Rao reflects on what the model reveals about talent, collaboration, and the industry's structural gaps, and why alternative ways of working are becoming necessary in A&M.

Kausalya Nandakumar of VIDA shares how the brand is leveraging its partnership with IPL and KKR to move beyond visibility, using cultural integration, fan

Peeyush Unikkat shares how Johnson's Baby is tapping into culturally rooted ingredient storytelling, informed parenting trends, and more for its new product range.

As IPL conversations shift to memes, reels, and second-screen reactions, brands are moving beyond reactive humour to build real-time, platform-native meme strategies rooted in internet culture. Experts decode how brands are playing the IPL meme game this season.

With over 6 million sign-ups on Ultimate Glam Clan already, the fashion platform is now expanding beyond in-app content monetisation into social-first affiliate commerce

PM Modi's recent push for work-from-home has restarted conversations around flexibility in India's A&M industry. But after years of trying remote and hybrid work, has the industry finally figured out what works best?

Pee Safe's Co-founder, Rithish Kumar, discusses cause-led marketing, social media strategy, its partnership with Smriti Mandhana and the growing shift towards broader women's health conversations.

Dersenish Aresandiran of Malaysia Airlines talks about why the IPL has become a key cultural platform for the airline in India, and how the Mumbai Indians partnership fits into its broader brand strategy.

Shreya Sachdev of Puma India shares how the brand is leveraging its RCB partnership to build a cricket fandom ecosystem through consumer-first campaigns, UGC-led participation and more.

The decision comes as L'Oréal India sharpens its focus on innovation and beauty technology, with an increased emphasis on data-led marketing, consumer insights, and content integration in response to changing consumer behaviour in India.