Sneha Medda is a journalist at Social Samosa. She explores a diverse range of topics including marketing, culture, beauty, and fashion, with a keen interest in cultural movements and internet trends. Sneha's passion for writing is evident in her ability to engage with themes surrounding feminism, mental health, and pop culture, making her a versatile voice in the industry.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
India (National)
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Sneha Medda's coverage predominantly focuses on sales and marketing, particularly in the context of branding, advertising, and business. She frequently includes expert commentary and cites data in her articles.
To effectively pitch to Sneha, consider offering insights from industry experts related to developing trends or innovative strategies within the sales and marketing domain. Additionally, providing access to relevant data or exclusive analysis might capture her attention given her frequent citation of such information.
Given that Sneha's geographic focus is not specified but she operates out of India, it would be beneficial for pitches to incorporate a global perspective while also considering the unique dynamics of the Indian market when appropriate.
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By: Sneha Medda
Independent agency Humour Me has won its first-ever Cannes Lion with Tata 1mg's 'Sawaal Uthao'.
By: Sneha Medda
As football fandom extends far beyond match broadcasts, brands are turning to creators to connect with fans where conversations actually happen. Experts share how FIFA 2026 highlights how sports marketing is evolving from logo visibility to cultural participation.
In a market where gold continues to dominate jewellery purchases, Indriya is looking to make diamonds feel simpler and more relatable. Shantiswarup Panda talks about challenges and opportunities that exist in this industry.
The internet of 2016 was filled with viral challenges, Snapchat filters and carefully curated Instagram grids. A decade later, marketing looks nothing like it did then.
Pride may be over, but the questions it raises for advertising remain. Has advertising normalised LGBTQIA+ stories, or simply confined them to June? Industry voices weigh in on this.
By: Sneha Medda
Fabindia is driving growth for its western wear label, Fables, through a storytelling-first marketing approach and an omnichannel retail strategy. Ajay Kapoor shares how the brand is adapting to changing consumer preferences while staying true to its core identity.
By: Sneha Medda
Centerfruit has brought back its iconic catchphrase, 'Kaisi Jeebh Laplapayee', but the brand says consumers never really let it disappear.
By: Sneha Medda
Longer commutes, shifting consumer movement, and the rise of DOOH are reshaping India's outdoor advertising playbook this monsoon. OOH experts explain how brands are making the season work in their favour.
By: Sneha Medda
As the car-buying journey becomes increasingly digital, marketing is moving beyond advertisements to customer experience.
As Rath Yatra grows from a regional celebration into one of India's biggest spiritual tourism events, brands are rethinking how they engage devotees. Experts share how.
