Asa Hiken is a technology reporter for Ad Age and Harro Community. With a focus on the intersection of technology and marketing, Asa covers the latest trends and developments in the tech industry, including artificial intelligence, virtual reality, and digital advertising. Their articles provide insights and analysis for marketers looking to navigate the ever-evolving digital landscape.
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Asa Hiken's coverage primarily revolves around content, publishing, technology, marketing and AI. To effectively engage with Asa for potential coverage or contributions, it would be beneficial to highlight technological advancements in advertising and marketing, especially those related to AI integration. Offer insights into emerging trends that cater to Gen Z audiences as well.
Considering the significant portion of press releases in Asa’s work, providing newsworthy announcements about innovative technologies or groundbreaking strategies within the realms of marketing and tech could capture her attention.
Additionally, since there is no specified geographic focus evident from the provided data on Asa's coverage attributes and article titles, a global perspective on industry developments may be more relevant for pitching ideas or expertise.
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This comes as the tech giant unveils a larger Copilot redesign aimed at making the platform more inviting
By: Gillian Follett, Asa Hiken
The two tech companies spoke with Ad Age about their respective strategies and goals
From Perplexity's search ad business to a performance art piece that channeled a chatbot, AI was the talk of the town
The social gaming company wants to be a commerce hub, but a young user base and damning new report could threaten its plans
Faikcheck from Publicis' Team One can scan an image for the hand of AI
Wondery's head of advertising marketing is one of Ad Age's 2024 40 Under 40 honorees
The senior multicultural marketing and communications manager is one of Ad Age's 2024 40 Under 40 honorees
Generative AI is still wonky mimicking advertisers' style guidelines, but these marketing tech startups are working on it
New marketing tools from D-ID aim to personalize avatars to both brands and their customers
The showroom has no games or avatars, but plenty of easily shoppable gifts
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