Benita Chacko

The OOH agency's MD says the present political and regulatory landscape is uncertain, leading to a cluttered and unsafe urban environment, with policies promoting chaos.

If finalised this would mark one of the largest recent deals in the D2C sector. Benita Chacko

The popular show on Sony LIV, hooks brands with immersive integrations, from Swiggy's instant orders to Lenskart's deal-guessing game, redefining consumer engagement.

With the ‘mini World Cup' and the Indian Premier League (IPL) barely a few days apart, brands with a limited budget in Q4 have a tough call to make.

The choice of celebrities, Varun Grover, Barkha Dutt, Faye D'Souza and others, is interesting as it varies from journalists to lyricists to screenwriters to actors.

A distinguished media veteran and stalwart of the Indian media industry, Dr Das passed away on January 15 after a prolonged battle with cancer.

The industry says goodbye to Dr. Bhaskar Das, who leaves behind a profound legacy in India's media landscape that will continue to inspire countless professionals throughout their careers.

Ramraj Cotton is weaving tradition into modernity. With Abhishek Bachchan as its new brand ambassador, the brand is on a mission to make ethnic wear the new cool—one stylish veshti at a time.

From brand partnerships to new audience engagement, pickleball's growth in India presents a unique opportunity for brands to establish themselves early in a sport on the rise.

As song-and-dance shows reach saturation, Banijay Asia's reality formats such as Million Dollar Listing and Temptation Island India lead a new era of captivating content.