Pranali Tawte

Ahead of season 18, Agrawal discusses the show's AI-led theme, native brand integrations, festive advertising demand and why marketers are prioritising outcomes over reach.

Kapoor discusses how the insurer has built its brand around delivering on promises, why the industry is now competing with quick commerce and

The term is everywhere, but its meaning remains contested. From operating models and AI to culture and creativity, agency founders unpack what truly defines a 'new-age' agency and whether the distinction still matters.

As the show enters its sixth season, Iyer discusses its widening audience, the shift beyond startup jargon, and the challenge of keeping entrepreneurship grounded in reality.

For consumers, festive campaigns may appear a few weeks before a celebration. For marketers, the clock starts months earlier, with product, supply, media, market and consumer timelines all needing to fall into place.

In a media roundtable, Banerjee outlines how the network is navigating a crowded festive slate, balancing differentiated content, audience relevance and investments across platforms.

McCann India, D&AD and Mothership Productions discuss the need to create stronger pathways, opportunities and industry support for emerging filmmaking talent.

As Onam advertising gets increasingly crowded, South Indian Bank's Head of Marketing Ramesh KP talks about moving beyond familiar festive tropes, building relevance across generations and rethinking the role of media in the campaign.

With print seeing a sharp festive surge and brands balancing television, digital and regional media, Kerala's biggest shopping season is reshaping how advertisers plan and spend.

The campaign's creative and brand leads, Sukesh Nayak and Parul Gulia, discuss how everyday sibling dynamics shaped the campaign, and why portraying the messy side of siblinghood mattered.