Bill Fisher is a Senior Analyst at EMARKETER. He specializes in digital marketing, covering a wide range of topics including ad tech, media usage, and demographic trends. Bill's insights and analyses have been featured in High Country Radio - Boone, NC, eMarketer, Colorado Politics, and Canjex Publishing Ltd.
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Bill Fisher's coverage focuses heavily on local events and government announcements in the Boone, North Carolina area. His articles cover topics such as local festivals, law enforcement warnings, and additional charges against individuals. Given this focus, he is likely to be most receptive to pitches related to local events, community news, or government-related stories specifically relevant to the Boone area.
If you have a story about an upcoming event in Boone or Avery County, a seasonal activity such as festivals or fairs, or any announcements from local authorities that might impact residents of these areas (such as road closures), it may align well with Bill Fisher's coverage interests.
Given his frequent mentions of eMarketer Podcasts that discuss global media consumption trends and technology adoption rates across different countries including Western Europe and UK trends for specific years suggests he might also consider pieces around broader entertainment news but still leaning towards localized content within the US and particularly focusing on North Carolina.
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This is the second installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
This is the second installment of our biannual “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
AI, stricter safety rules, and new ad restrictions are reshaping the UK digital landscape as local sellers gain leverage, platforms face new friction, and advertisers adapt to a fast-changing regulatory environment.
The EU’s regulatory environment will hinder investment in AI-generated ads and agentic commerce in 2026. But TikTok Shop’s expansion will be a catalyst for live commerce.
Generational habits are diverging as younger audiences move deeper into video-first behaviors while older groups scale back. These shifts are reshaping where marketers can gain attention and how they compete for it.
By: Jacob Bourne, Marcus Johnson, Bill Fisher
In today's podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about AI's influence on how their ads appear. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Bill Fisher. Listen anywhere, or watch on YouTube or Spotify.
This is the latest installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
This is the latest installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
This is the latest installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
By: Carina Lamb, Bill Fisher, Suzy Davidkhanian
In today's podcast episode, we discuss UK supermarket giant Tesco: its true superpower, its next big bet, and what it should cut—and keep—to maintain its position as the UK's #1 retailer. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Lamb.
