Sarah Sluis

How will AI change marketing? The POSSIBLE conference was awash with clues about how this new technology will be adopted by the marketing community.

Alternate IDs have trod a rocky road for years, from initial concerns over email-based identifiers to the fact that third-party cookies never forced adoption as the market initially anticipated.

At the TV Upfronts of yesteryear, programmers wooed TV buyers with celebrity appearances and teasing stacks of new content.

Producing great content doesn't always lead to a great outcome. Two of early 2010's media darlings, BuzzFeed and Vox Media, were bright spots in the audience era.

Thinking several steps ahead of where we are in agentic AI, things could go remarkably right – or terribly wrong. And that's just speaking for digital advertising.

For those of us who have logged some years in the ad industry, it can feel inevitable that once an ad platform puts ads in one place, it will expand until it puts those ads in every place.

At this year's Cannes, the sweatiest in recent memory, the AdExchanger team gathered at the Equativ yacht to discuss the buzzwords that drew the most heat at the festival.

Marketers may know who they are buying with programmatic. But where they are buying has remained elusive.

You're a marketer and you need to pick an marketing mix modeling (MMM) tool. Should you tie your solution to a search or social media giant?

What happens when customers revolt against a customer-obsessed company?