Sarah Sluis is the Executive Editor at AdExchanger. She specializes in marketing and advertising, with a keen focus on data protection, privacy laws, and the intersection of journalism and media. Sarah's insights and expertise have been featured in various prominent publications, highlighting her authority in the realms of cybersecurity and the evolving landscape of publishing and media.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Sarah Sluis's articles predominantly cover the advertising, technology, media, AI, and privacy sectors. Her work often includes expert commentary and data citations. To engage with her effectively, consider pitching insightful opinions on emerging trends in these industries or providing valuable data that supports developments in advertising technologies or media strategies.
Experts who can offer unique perspectives on the impact of big tech on advertising and media practices may find success in reaching out to Sarah. Additionally, individuals familiar with content & publishing innovations within the context of evolving privacy regulations could provide relevant insights for her coverage.
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Lawmakers pay attention to what the electorate cares about, which includes data privacy.
For the past several months, our editorial team's inboxes have been flooded with AI-related news. New AI-powered startups are grabbing coverage alongside products from ad tech's bold-faced names reimagined with AI.
Diverse-owned media companies often address subsets of the US population. By definition, they're the opposite of reach plays. But advertisers still crave scale and reach.
Standards can simplify and bring order to a complex space. But deciding on what standard to follow can lead to a whole lot of conflict.
How will AI change marketing? The POSSIBLE conference was awash with clues about how this new technology will be adopted by the marketing community.
Alternate IDs have trod a rocky road for years, from initial concerns over email-based identifiers to the fact that third-party cookies never forced adoption as the market initially anticipated.
At the TV Upfronts of yesteryear, programmers wooed TV buyers with celebrity appearances and teasing stacks of new content.
Producing great content doesn't always lead to a great outcome. Two of early 2010's media darlings, BuzzFeed and Vox Media, were bright spots in the audience era.
Thinking several steps ahead of where we are in agentic AI, things could go remarkably right – or terribly wrong. And that's just speaking for digital advertising.
For those of us who have logged some years in the ad industry, it can feel inevitable that once an ad platform puts ads in one place, it will expand until it puts those ads in every place.
