Thanks to a push from Joe Rogan, Tucker Carlson and MAHA influencers, Ancient Crunch sells 500,000 bags of its $13 seed-oil-free Masa chips every month. The founders hope to build the LVMH of healthy snack foods.
Chloe Sorvino is a Food and Agriculture Staff Writer at Forbes. She leads coverage on food, drink, and agriculture, exploring themes such as corporate greed, sustainability, and the impact of climate change on the food industry. Sorvino is also the author of the book "Raw Deal: Hidden Corruption, Corporate Greed and the Fight for the Future of Meat," and her work has been featured in prominent outlets including the Los Angeles Times, Yahoo Finance, and Forbes Australia.













