Chloe Sorvino

Chloe Sorvino, Forbes Staff 8 min read Mr. Fix-It: “We've become the 'Better Call Saul' for all the most complex problems that the biggest brands in the food industry have,” says NotCo founder Matias Muchnick.

Backed by Jeff Bezos, Danny Meyer and other savvy investors, Matias Muchnick's NotCo has created alternatives for Coca-Cola, Kraft Heinz, Ferrero and more food giants. And the appetite for change is only growing.

By appealing to women, Chomps is selling some 2 million sticks a day. Now its founders may be looking for an exit.

Chad Janis started the greens supplement brand in 2023 and just secured one of the wellness sector’s best exits in the past decade.

Don and Linda Eckles founded the drive-through coffee chain in a suburb of Omaha, Nebraska three decades ago. It’s now one of the fastest-growing coffee brands in the country and it still doesn’t have a single location in the Northeast or on the West Coast.

By appealing to women, Chomps is selling some 2 million sticks a day. Now its founders may be looking for an exit.

The third generation usually destroys a family business, but Jim Perdue ended up growing his century-old poultry company tenfold by focusing on all-natural premium meats—beyond chicken—and not following the flock.

What began as a small general store in Tennessee more than a century ago has grown into a bean behemoth perfectly aligned for the GLP-1 era.

Thanks to a push from Joe Rogan, Tucker Carlson and MAHA influencers, Ancient Crunch sells 500,000 bags of its $13 seed-oil-free Masa chips every month. The founders hope to build the LVMH of healthy snack foods.

In 2022, hungover one morning on New Year’s trip to Miami Beach, Meta engineer Steven Rofrano saw his friend Seth Goldstein, then working in private equity, eating a bunch of “not very high-quality” tortilla chips. Rofrano, who always tried to eat...