Robert Williams

Sports remains one of the last places where millions of people voluntarily show up at the same time and, almost unbelievably, don't spend the entire broadcast looking at TikTok.

Many consumers spend a lot of time with digital audio, making it a cultural force that shapes identity, trust and community.

If advertisers are spending $170 billion on media, maybe "copy-paste" shouldn't be the creative strategy.

A CIMM report says children's viewing has scattered across YouTube, streaming and gaming while measurement has fallen behind, raising fresh questions about privacy, ad dollars and whether Big Tech can ever stop chasing young eyeballs.

The hospital remains America's most trusted nonprofit by a comfortable margin and, somehow, managed to get even further ahead while trust across much of the nonprofit sector softened.

Consumers don't want AI declaring, "I've gone ahead and ordered you six months' worth of protein powder because the algorithm detected a lifestyle opportunity."

About 47% of U.S. adults say they watch local TV news daily or most days, matching the highest level since 2020.

Before advertisers and media buyers obsess over outcomes, they need to ask where the measurement came from, the VAB says.

Dentsu says commerce media has reached a point where operational competence supersedes growth.

Workers aren't asking AI to run the whole show. They're asking it to brainstorm, draft, edit, research and sanity-check their ideas.