Robert Williams is a Senior Reporter & Social Media Manager at an undisclosed employer. With a strong background in finance, economics, and technology, he also delves into themes of marketing and advertising, consumer behavior, and competitive sports. Robert has been featured in numerous publications, including the Niagara Falls Review, TIME, and The Hamilton Spectator.
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United States (National)
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Robert Williams' coverage predominantly focuses on media consumption, advertising, consumer behavior, social media, and streaming platforms. His articles often cite data and may have a seasonal angle.
For effective outreach to Robert, consider providing insights or analysis backed by relevant and recent data related to evolving trends in media consumption, advertising effectiveness, or changing consumer behaviors. Additionally, if you can offer perspectives on how these trends impact specific seasons or timeframes (e.g., holidays), it might capture his interest.
Given the emphasis on content & publishing as well as product promotions within the themes covered in his articles, pitching stories about innovative marketing strategies tied to emerging content formats could also be of interest.
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Millions of people connect their TVs to the internet, but cable and satellite TV remain the service used most often overall.
If retail media spent the past five years building toll roads, agentic AI just arrived carrying an air taxi.
Beyond traditional viewing, consumers use TVs for YouTube videos, gaming, social media viewing, fitness programs, education, shopping and even virtual fireplaces.
Nearly 69% of parents use screens while cooking. More than 65% use them while managing household tasks. Over 57% use them to calm children down. More than half use them as a reward.
Digital twins aren't generic chatbots wearing fake mustaches and claiming to understand consumers. Instead, they're AI models trained on data from real individuals.
As of 2021, 140 judgments of the European Court of Human Rights referred to reports by UN Special Rapporteurs.
U.S. retailers generated a record $26.4 billion in online sales during the four-day shopping event, up 9.3% from a year ago.
Consumers have discovered the "cancel" button in their efforts to contain the ballooning costs of streaming services.
For decades, brands sold wrinkle cream. Now they can sell a lifestyle. Better yet, a 100-year lifestyle.
The American Dream is being rediscovered as more people say it's better to buy than to rent.
