Daniel-Yaw Miller

As a basketball player for Louisiana State University, Reese was a force on and off the court, winning everything there was to win and earning the nickname “Bayou Barbie” for her fierce looks. Now, the breakout WNBA star and BoF 500 member is making waves in fashion and beauty — from pre-game “tunnel walks” to red carpet appearances — and netting deals with major brands.

After exiting his A-Cold-Wall brand last year, the Virgil Abloh protégé is the latest designer to ink a deal with the Spanish fast fashion giant, widening access to his new SR_A menswear vision.

The new CEO has a monumental task ahead of him as he begins work on Nike's turnaround strategy. Success means resetting expectations, showing evidence of meaningful innovation, recapturing the attention of sneakerheads and earning the trust of retailers.

The heritage French label is increasingly asserting its sporting credentials amid luxury brands' growing interest in tennis over the past year.

Adidas has mounted one of the more remarkable turnarounds in recent memory after facing a crisis two years ago from the end of its Yeezy business. BoF spoke to chief executive Bjørn Gulden and other members of Adidas' leadership to unpack how a series of bold decisions on products like its Samba sneaker, a move to refocus the brand on athletes and internal shifts brought Adidas back from the brink.

The store on London's Regent Street represents the latest step in the California activewear brand's expansion, after adding 20 new locations in the US this year alone.

The collaboration marks the first collection from the Nets’ new in-house label, Bero. For Dillane, a New York native, it needed to be more than another superficial logo swap.

This year's New York City Marathon will witness an unprecedented slew of fashion-related activations like branded run clubs, sneaker drops and even a beauty sponsorship as the industry goes all in on running culture.

Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how luxury brands are tapping into the world of sports, from football and Formula 1 to women's basketball.

He’ll be replaced in January by co-founder, president and current COO Greg Schwartz, BoF has learned. The leadership change occurs amid turbulent market conditions in sneaker resale.