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What’s driving this ongoing upheaval? Luxury experts told Glossy it’s because brand leaders are contending with the ongoing industry slowdown and looking for ways to shake their companies out of the funk that has affected the rest of the sector.

While brands like Prada have embraced individual players like Caitlin Clark, New Balance has gone further, signing on to be a sponsor for the entire league in July. Naveen Lokesh, head of global sports marketing for basketball and football at New Balance, said part of the impetus for signing with the WNBA was New Balance’s goal of reaching a younger audience.

P180 is pitched as both a general investment company and as a way to connect brands and retailers with Caastle. Its first venture was investing in luxury retailer Elyse Walker in May followed by the announcement of its first brand investment in Altuzarra this week.

Zegna Group's revenue in China was down 22% in the third-quarter, echoing the problems of luxury companies from Burberry to LVMH. The Chinese luxury market, once one of the most reliable drivers of growth for the sector, is continuing to decline.

The holidays are an important time for any retail business, and for Etsy, it’s an especially fruitful period. The company’s emphasis on unique products, either handmade or handpicked, is a major selling point around the holidays as shoppers seek out personal or personalized gifts.

When Rawlings, one of the world’s largest manufacturers of baseball equipment and apparel, set about planning the rollout of its new youth-oriented brand, it took more inspiration from basketball than its own sport.

Plus- and inclusive-size fashion brands frequently cite U.S. weight and size statistics in their value propositions, for example, pointing to data from the National Institute of Health which shows one-third of American adults are overweight. With the use of Ozempic on the rise, will businesses catering to larger sizes be impacted?

Announced on Wednesday, L’Eggs has been purchased from its previous owner HanesBrands by Windsong Global, the owner of brands like JVN Hair. To revitalize the legacy brand, Windsong brought in Cami Tellez, the founder of the DTC underwear brand Parade which was sold to Ariela & Associates in 2023. Tellez will serve as L’Eggs’ executive creative director and as an advisor to the company’s board.

This week, we take a look at the fashion brands wising up to professional baseball’s growing influence on culture. While basketball remains the sport of choice for most fashion collaborations, the popularity of baseball and its players is growing enough that fashion brands are starting to take notice.

On Monday, Target introduced the Party Shop, an online and offline curated assortment of holiday occasion-focused apparel. It’s an evolution of Target’s Dress Shop, a similar experience that centralized all of Target’s dresses and grouped them by style, length and occasion. The Dress Shop drove dress sales at Target to increase by a double-digit percentage this year, and the company hopes the Party Shop will do the same for party attire.