David Kaplan

In-store retail media is maturing beyond pilot programs toward enterprise-wide networks as national brands commit repeat investments and standardized measurement becomes urgent ...

RANCHO PALOS VERDES, CALIF. – Linear TV ad budgets have gone from a steady migration to connected TV to a full-on deluge after two decades of industry predictions. The shift has...

In this ever-fragmented media landscape, advertisers are forced to visit numerous destinations to find audience segments, while integrated ecosystems provide unified access that functions like an “easy button for connected TV.”

SAN JUAN, Puerto Rico — Companies that focus artificial intelligence implementation with an eye toward business growth, rather than expense reduction, will outpace competitors.

NEW YORK — Rather than reducing ad agencies to the role of “mere service provider,” artificial intelligence tools just might be elevating creatives

NEW YORK — The artificial intelligence summary is the first thing anyone sees after conducting an online search. The content that follows those summaries are increasingly AI-dri...

Political advertising is completely unrecognizable from past generations’ expectations of whistle stops and seasonal local TV buys. The always-on nature of politics in an era of...

MIAMI — Media companies have invested heavily in identity infrastructure and first-party data capabilities to reach specific consumers at precise moments, but many still lack in...

MIAMI — Marketers operate in environments where consumers move from awareness to purchase within seconds, but television's sell-side infrastructure hasn't evolved to support this accelerated decision-making reality that tech platforms have successfully embraced.

Artificial intelligence empowers patients with faster access to health information and earlier decision-making capabilities, but healthcare marketers must adapt strategies to intersect these accelerated search behaviors with relevant, timely messaging.