David Kaplan

Political advertising is completely unrecognizable from past generations’ expectations of whistle stops and seasonal local TV buys. The always-on nature of politics in an era of...

MIAMI — Media companies have invested heavily in identity infrastructure and first-party data capabilities to reach specific consumers at precise moments, but many still lack in...

MIAMI — Marketers operate in environments where consumers move from awareness to purchase within seconds, but television's sell-side infrastructure hasn't evolved to support this accelerated decision-making reality that tech platforms have successfully embraced.

Artificial intelligence empowers patients with faster access to health information and earlier decision-making capabilities, but healthcare marketers must adapt strategies to intersect these accelerated search behaviors with relevant, timely messaging.

CANNES, France — Consumers increasingly bypass traditional product research across multiple websites, moving directly from AI-powered search engines to retail purchase decisions — a behavioral shift that compresses the marketing funnel while delivering higher-intent buyers to retailers.

CANNES, France — Digital commerce has long been accepted but never truly loved, with 85% of consumers abandoning transactions after product selection due to friction-filled checkout experiences — a persistent failure that agentic commerce is uniquely positioned to address.

CANNES, France — Artificial intelligence's appetite for data creates a natural gravitational pull toward performance marketing metrics, but brands that follow that pull risk sacrificing the long-game brand building that creates lasting competitive advantage.

CANNES, France — Search used to surface the top results through infinity. Agentic commerce surfaces one. And most retailers have not yet built the product content infrastructure needed to be that winner.

CANNES, France — This summer, artificial intelligence generated more content than humans for the first time — a milestone that most media companies view as a threat but that 1440's CEO sees as a significant business opportunity.

CANNES, France — The battle for the connected TV home screen is on. Recent research by Roku and Omnicom is showing why, as advertisers look to satisfy the twin goals of performance and branding.