Jenni Baker is a senior editor - branded content at The Drum. She specializes in marketing and advertising, focusing on consumer behavior analytics, retail analytics, and marketing technology, while also bridging the gap between editorial and strategic solutions to create diverse content for commercial partners. Jenni's work has been featured in Mediastreet.ie and The Drum.
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Jenni Baker's articles predominantly cover marketing strategies, travel marketing, customer experience, digital media, and data-driven marketing. A significant portion of her work involves citing data and providing how-to guides for various aspects of sales and marketing.
When reaching out to Jenni with a pitch or as a source, consider offering insights or case studies that align with the themes she covers. For instance, if you have expertise in emerging trends in digital media success metrics or innovative approaches to customer experience in travel marketing supported by relevant data, these would likely be of interest to her.
As there is no specific geographic focus mentioned for Jenni's coverage area, it appears that she has an international perspective on the topics she covers.
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By: Jenni Baker
All Media Is Commerce Media: If everything is measurable, why is it still so hard to prove what works?
Marketers already had the ruby slippers – they just forgot about brand
The CMO will only become more powerful, says DoorDash Ads chief
By: Jenni Baker
All Media Is Commerce Media: What happens when relevance becomes relentless?
By: Jenni Baker
Brand meets performance: How Revolut uses YouTube and CTV to build trust and drive growth
By: Jenni Baker
‘People don’t live in funnels’: Commerce media’s shift from transactions to influence
Attribution isn’t enough anymore and performance marketers know it
By: Jenni Baker
‘If you know the basket, you know the brain’: Why Kroger wants retail data at the heart of every media plan
By: Jenni Baker
All Media Is Commerce Media: The gold rush is over. Now who holds the power?
The new creative challenge? ‘It’s harder to be boring than brilliant’
