Jenni Baker is a Senior Editor - Branded Content at The Drum. She specializes in marketing and advertising, focusing on themes such as retail, brick-and-mortar strategies, and the intersection of editorial and commercial content. Jenni's work has been featured in Mediastreet.ie and The Drum, where she explores topics including advertising technology, programmatic advertising, and innovative marketing solutions.
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Jenni Baker's articles predominantly cover marketing strategies, travel marketing, customer experience, digital media, and data-driven marketing. A significant portion of her work involves citing data and providing how-to guides for various aspects of sales and marketing.
When reaching out to Jenni with a pitch or as a source, consider offering insights or case studies that align with the themes she covers. For instance, if you have expertise in emerging trends in digital media success metrics or innovative approaches to customer experience in travel marketing supported by relevant data, these would likely be of interest to her.
As there is no specific geographic focus mentioned for Jenni's coverage area, it appears that she has an international perspective on the topics she covers.
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The ad industry is racing into AI – but are its foundations ready?
Unlock marketing’s missing dimension in ‘Feel This’ creative competition
By: Jenni Baker
‘Not clickbait ads’: forget what shoppers want now, the real value is in what they’ll buy next
In commerce media, ‘messiness is actually OK’ says Koddi’s Eric Brackmann
By: Jenni Baker
‘Media should inform, not dictate’: How brands are achieving creative synergies
Speed is important but can’t be at the sacrifice of accuracy
Monks’ Paula Marsilli on why the future agency model is orchestration
As AI reshapes discovery, the checkout may become the brand experience
By: Jenni Baker
The Drum’s new Problem Solved series tackles commerce media’s moments of truth
By: Jenni Baker
All Media Is Commerce Media: If everything is measurable, why is it still so hard to prove what works?
