Emmy Liederman is the Editorial Lead at Hashtag Paid. She specializes in marketing and advertising, with a focus on consumer interests and trends within the beauty and fashion sectors. Emmy's insights and expertise have been featured in Adweek, eMarketer, and #paid.
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Emmy Liederman's coverage predominantly features product promotions, entertainment news, and content & publishing. Her articles often include press releases and expert commentary.
Given her focus on workplace flexibility, influencer culture, celebrity brands, advertising industry, fitness, creative control among others; she may be interested in pitches related to these topics. For instance:
- Workplace flexibility: Pitches about innovative workplace practices or flexible work arrangements.
- Influencer culture: Stories about the impact of influencers on consumer behavior or trends within the influencer space.
- Celebrity brands: Coverage related to new products/services by celebrities or insights into brand strategies.
- Advertising industry: Expert opinions on emerging trends or disruptive technologies in advertising.
Considering Emmy’s broad scope of coverage without a specific geographic focus mentioned, relevant pitches could come from various locations globally as long as they address her areas of interest with insightful angles.
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As a brand with bikes and scooters in 280 global cities, Lime knows standing out in a rack of competitors can't come from taking any cultural guesses.
Considering his catalog of bikes, Ben Edwards said he can point to a way that every model was improved from listening to a rider.
While conversations about marketing to Gen Z dominate conferences, the founders of ZCON believed that the generation being talked about should have more access to the mic.
Rawlings, a legacy name in the sports equipment space, wants to bring baseball closer to Gen Z fashion and culture with its new brand, Combat.
Creators have a proven track record for promoting products, but McDonald's also sees them as key players in spreading news.
While brands chase creator endorsements for products that they're ready to bring to market, The Sandbox wants to build community by giving users a fair chance to make something from scratch.
Article Dec 11, 2024 After a slew of technical failures d uring November's Mike Tyson vs.
By: Emmy Liederman
Almost half of adults worldwide (49%) have cut back on nonessential purchases over the last three months due to increasing prices for goods and services, per October data from Boston Consulting Group.
By: Emmy Liederman
Bluesky, the microblogging alternative to X, has found impressive growth and public interest following the US elections, adding However, its murky monetization plans have left its value for marketers unclear.
37% of AI initiatives in the UK and US are run by the CMO or another executive, and 26% by a marketing operations team, per a November report from Invoca.
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