Emmy Liederman is the Editorial Lead at Hashtag Paid. She specializes in marketing and advertising, with a focus on consumer interests and trends within the beauty and fashion sectors. Emmy's insights and expertise have been featured in Adweek, eMarketer, and #paid.
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United States (National)
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Emmy Liederman's coverage predominantly features product promotions, entertainment news, and content & publishing. Her articles often include press releases and expert commentary.
Given her focus on workplace flexibility, influencer culture, celebrity brands, advertising industry, fitness, creative control among others; she may be interested in pitches related to these topics. For instance:
- Workplace flexibility: Pitches about innovative workplace practices or flexible work arrangements.
- Influencer culture: Stories about the impact of influencers on consumer behavior or trends within the influencer space.
- Celebrity brands: Coverage related to new products/services by celebrities or insights into brand strategies.
- Advertising industry: Expert opinions on emerging trends or disruptive technologies in advertising.
Considering Emmy’s broad scope of coverage without a specific geographic focus mentioned, relevant pitches could come from various locations globally as long as they address her areas of interest with insightful angles.
This information evolves through artificial intelligence and human feedback. Improve this profile .
By: Emmy Liederman, Peter Allen Clark
Article Jan 2, 2025 A new year calls for some new predictions.
By: Emmy Liederman
Article Jan 6, 2025 Last year, marketers' priorities included navigating a rising landscape, using to optimize budgets, and questioning whether traditional strategies like could use improvement.
86% of US adults have used self-checkout, and 70% have used mobile apps for shopping, per a September 2024 study from Morning Consult.
By: Emmy Liederman
Article by Emmy Liederman Jan 10, 2025 Between navigating a ban that s been looming since 2020 and the unreliable nature of algorithms, brands and creators in are accustomed to diversification.
60% of marketers say AI and machine learning will have the biggest impact on marketing strategies in the next 5 years, according to a November 2024 report from Ascend2.
The strategy known as curation is gaining traction in the space. Curation is a message from supply-side platforms (SSPs) to demand-side platforms (DSPs) that they're ignoring valuable inventory. SSPs are increasingly using elevated data to make curated inventory more accessible, and in turn heighten advertiser value, before DSPs have the opportunity to commoditize ad buys.
Repetition can make for a successful campaign, like when Temu played the same ad five times during last year's Super Bowl and saw a 45% spike in app downloads, per Harris Poll. However, overexposure runs the risk of irritating your audience.
By: Emmy Liederman
This year, as the digital ad spend outpaces the time consumers are spending on the medium, media companies are leaning into revenue drivers like while also investing in content that builds community.
Article Jan 17, 2025 Key stat: Nearly half (49.4%) of US consumers skip events due to high ticket prices, according to a September report from Merge.
By: Emmy Liederman
Article Jan 21, 2025 Instead of casting a wide net on and pursuing the creators with the highest follower accounts, are now more focused on resonating with the right audience.
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