Erika Wheless

Galderma, Equinox and Smoothie King and others have introduced offerings geared to GLP-1 users

These brands have cracked to code on speaking to the demo Connecting with Gen Z can be both a challenge and an opportunity for brands.

Kraft Heinz brand brings back the original ‘My bologna has a first name' ad as it teases Instacart tie-up

Verizon, McDonald's and Marriott were among the brands looking to drive sign ups this year

The design software maker releases ad ahead of this weekend's cathedral re-opening in Paris

The pair are branding geniuses in a commercial introducing the limited-time products Editor's Pick

The new look comes a year after the brand was acquired by J.M. Smucker Co.

Hostess, the maker of Donettes, Twinkies, Cupcakes and Ding Dongs, is getting a new look with updated packaging and logos as J.M.

Pringles will return to the Super Bowl with its eighth consecutive ad—and this time the Kellanova brand is working with a new creative agency.

Jess Spaulding talks about consumer differences between the U.S. and Canada and how they impact brand building