Would you tip if you got a tip back? Domino's Pizza Inc. (NYSE: DPZ) is testing that notion in a new campaign that takes on tip fatigue.
Erika Wheless is a technology reporter who has written for publications such as Ad Age and Harro Community. With a focus on the latest trends and campaigns in the marketing and advertising industry, Erika's articles provide insights into the strategies and innovations employed by brands to engage their target audiences. Her work has also been featured in Crain's Chicago Business and Crain's Detroit Business.