Gaurav Laghate

Lemonn, a trading platform, is determined to stand out in a competitive landscape. Its business head Devam Sardana shares insights into Lemonn's engaging marketing approach.

Targeting the growing premium beer market, UBL is focusing on experiential marketing and strategic distribution across bars and retail outlets, with plans to expand nationwide and attract discerning consumers seeking refined, high-quality beer options.

Warner Music India's investment in SkillBox reflects a broader trend of firms boosting their live entertainment and ticketing offerings in India. In August, Zomato announced a $244.2 million acquisition of Paytm's movie and event ticketing businesses, including platforms like Ticketnew and Insider.

WPP has unveiled its Chennai campus, a key hub for global enterprise IT and content production, cementing the city's role as a critical pillar in WPP's global innovation and transformation strategy.

With income growth, better infrastructure, and digital adoption driving the change, rural households have expanded their average FMCG basket size by 60% over the last two years—from 5.88 in 2022 to 9.3 in 2024.

The report highlights India’s 655 mn sports fans, with Gen Z leading the charge at 43% of the fan base.

With its emotional resonance, evolving digital capabilities and unmatched reach, sports offers brands an opportunity to create lasting legacies.

Prabha Narasimhan, MD and CEO of Colgate-Palmolive (India), discusses the launch of the year-round Oral Health Movement, the growing focus on premiumization and the challenges of marketing in a diverse nation like India.

Twelve biscuits that help Britannia draw in individuals with astrological signs across the spectrum.

This represents a 70% increase over the previous cycle, but there was no competitive bidding this time—a rare for major cricket rights in an otherwise fiercely contested market