Gaurav Laghate

The ad industry faced significant challenges in 2024 due to high food inflation, subdued rural demand, and cautious startup spending. but expects double-digit growth in 2025.

While the emotional storytelling and relatable brand messaging are compelling, the campaign could benefit from more detailing and a stronger call to action

The mega stage is a chance for brands to strategically position themselves to create a deep emotional connect with consumers

New Delhi, Jan. 13 -- Protean eGov Technologies has launched its latest brand campaign, 'Apni Kahaani Ka Hero,' featuring acclaimed actor Pankaj Tripathi as brand ambassador.

Karen Ngui, MD and head, DBS Foundation and DBS Group Strategic Marketing and Communications, discusses how the bank is building a purpose-driven brand by embracing digital transformation, championing sustainability, and engaging younger audiences through innovative content.

Puma India partners with badminton player P. V. Sindhu to focus on performance-sports strategy, aiming at growth in women's sports and grassroots participation.

Scapia has launched AI-powered visa application and train booking services while it waits for RBI to lift restrictions on the travel-fintech startup's only banking partner.

The World Pickleball League (WPBL) has launched its inaugural digital video campaign to announce the arrival of India's first franchise-based pickleball league, which runs from 24 January to 2 February.

While discounting strategies drive immediate sales, they come at a significant cost. Brands that rely too heavily on price cuts risk diluting their value proposition. A product perpetually on sale loses its aspirational appeal, reducing the consumer's perception of its worth.

With rising affluence, increased socialization and the evolving preferences of younger consumers, United Breweries Ltd (UBL) is tapping into a new wave of opportunities in the beer market.