Gaurav Laghate

While television remains the largest contributor to both revenue and margin, Goenka stated that digital and music businesses are poised for faster growth

To connect with young audiences, the company relies on consumer insights, including social listening, and adapts its innovation cycle and brand narratives accordingly.

Jaguar's rebranding demonstrates the risks of logo changes in a competitive market. While aiming for modernity, the minimalist logo faced criticism for disconnecting from the brand's legacy. Successful refreshes require a balance between innovation and tradition.

Rungta Steel's new TVC showcases Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor in a humorous marriage counselling scenario, linking relationship strength to brand durability.

Also read |Bisleri's #DRINKITUP campaign connects hydration with India's growing enthusiasm for football, featuring Bollywood star Shahid Kapoor alongside emerging football talents.

Ever since it started flying, IndiGo has been using 6E far more than a mere airline call sign. Mahindra names—and then withdraws—its latest electric SUV as BE 6e. Who is right?

Shriram Finance, one of India's leading financial services companies, recently launched its first major brand campaign featuring cricket legend Rahul Dravid.

Banerjee’s vision reflects a content-first strategy powered by marquee sports, refreshed TV programming, and exclusive digital hits.

The two T20 leagues aim to position themselves as the world's second-largest cricket leagues after the Indian Premier League.

NFRA has alleged in its order that despite the materiality of the transaction, which required rigorous examination, Deloitte issued unmodified audit opinions for both financial years.