By: Gordon Young
Tom’s of Maine’s Paulo Bacarin: Retail media has a measurement problem – and a mindset one


Gordon Young is the Editor-In-Chief at The Drum. He specializes in retail, brick-and-mortar, marketing, and e-commerce, with a particular focus on marketing technology, live shopping, and online marketplaces. Gordon's insights and expertise have been featured in prominent publications such as The Globe and Mail, Media Industry Observer, and Global Advertising News.
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Gordon Young's coverage primarily revolves around sales & marketing, with significant attention to expert commentary and legal policy regulations. If you are considering reaching out to him, providing insights on the intersection of these areas or offering expert opinions on marketing strategies and their implications could be well received.
Given his focus on business-related topics such as marketing, advertising, and media along with a substantial emphasis on expert commentary and legal policy regulation, pitches should offer deep industry expertise or regulatory insights in these domains.
While not explicitly stated that Gordon has a geographic focus, his articles appear to cover international subjects without specific regional constraints.
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