The Drum caught up with the head of the streaming giant’s Creative Lab in Cannes, where it was unveiling a new global Creative Lab Hub and its first Creative Council. But underneath the headlines lies a sharper message – Spotify is becoming as much a video platform as an audio one. And the numbers back it up.
Gordon Young is the Editor-in-Chief and Co-Founder at his media organization. He specializes in marketing and advertising, with a particular focus on publishing, media, and events, exploring the intersections of these themes within the industry. Gordon's work has been featured in notable publications such as The Globe and Mail, Media Industry Observer, Kofax, Global Advertising News, The Drum, and Derry News.