Hana Yoo is a Senior Editor for AdExchanger, where she covers a wide range of topics in the advertising and marketing industry. With a focus on emerging trends and innovative strategies, Hana's articles provide insights into the latest developments in digital advertising, data-driven marketing, and technology advancements.
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Hana Yoo's articles are focused on advertising, AI, data-driven marketing, and media agencies. She relies heavily on citing data and press releases in her coverage.
To effectively reach out to Hana, consider providing insights backed by solid data or referencing relevant statistics. Since she covers a wide range of topics related to sales & marketing as well as content & publishing, tailor your pitches to address these areas with emphasis on innovative advertising techniques and emerging trends in AI and data-driven marketing strategies.
As Hana does not have a specific geographic focus but rather focuses on global ad spend forecasts and industry trends without regional limitations, ensure that your pitch provides an international perspective or addresses broad industry developments.
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The US ad market is set to grow 6.7% to $360 billion this year, excluding cyclical spending, according to a Magna forecast released Thursday.
Once upon a time, ads didn’t change. They didn’t consider data inputs like a customer’s location, device, day of the week and time of day, weather conditions, search history and prior website interactions.
Publishers are eager to work with big agency holding companies, but small and midsize brands (SMBs) get less publisher love, despite having great cumulative dollars to spend.
Zefr is the latest company to name a chief AI officer. Jon Morra was promoted to the role in February after about seven years with the company.
Last year, it partnered with a university in Munich to have students find new and innovative approaches to using AI in its online ad filtering.
By: Hana Yoo
AI often steals the spotlight these days, but it is nothing without a data set.
By: Hana Yoo
Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains.
By: Hana Yoo
Hotspex Media's emotional contextual tool, Reticle AI, finds ad placements that match ads' emotional intent.
AdGPT, a startup that uses AI to automatically create hundreds of ads across Facebook, Instagram, Taboola, Outbrain, Google, LinkedIn and X, came out of stealth mode on Wednesday.
Leaf is a UK-based challenger brand in the laundry space that sells dry laundry sheets. Not only does it need to get consumers to switch from liquid detergent, it also competes against giants like Procter & Gamble’s Tide.
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