Jack Neff is an Editor at large for Ad Age, a leading publication in the advertising industry. With a focus on marketing and advertising news, Jack covers a wide range of topics including industry trends, company updates, and Super Bowl ad campaigns. His work has also been featured in Crain's Chicago Business.
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Jack Neff's articles predominantly cover advertising, marketing, brands, and media with a focus on press releases and citing data. His coverage also includes the Super Bowl, thus making him likely interested in pitches related to innovative or unique marketing strategies for this event. Given his focus on data-driven insights from reputable sources, consider providing proprietary industry data or research-backed analyses when reaching out to him.
When pitching to Jack Neff, it would be beneficial to highlight how the topic aligns with these themes and topics covered in his articles. Additionally, given the nature of his coverage attributes as well as the wide variety of themes he covers (such as sports, entertainment), ensure that any pitch is tailored specifically to fit within those parameters.
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At annual ANA conference, tech experts implored marketers to begin using generative AI every day—but skepticism persists
By: Jack Neff, Brandon Doerrer
Plus, agencies get some love and other final takeaways from the ANA Masters of Marketing Conference
US media business won by Publicis last year excluded from holding company pitch
A WPP-backed study from Lumen and Ebiquity disputes the notion of attention as a vanity metric.
Nielsen remains dominant, but a growing number of advertisers have tried alternatives and most find them equal or better
Accreditation immediately affects Amazon Prime but could pave the way for other streaming networks
By: Jack Neff
Advances in contextual technology, retail media and analytics fill gaps from declining data quality and signals
Moderna wins Social Media Campaign of the Year, silver, suppliers/vendors/pharmaceutical companies, Healthcare Marketing Impact Awards 2024
Pfizer wins Social Media Campaign of the Year, silver, suppliers/vendors/pharmaceutical companies, Healthcare Marketing Impact Awards 2024
Unilever is an Ad Age Marketer to Watch in 2025 Procter & Gamble Co. had a nice run with its “irresistible superiority” framework.
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