Jack Neff is an Editor at Large for Ad Age. He focuses on marketing and advertising, along with topics such as media, retail, and business leaders, blending insights from various sectors including e-commerce and public relations. Jack's work has been featured in Crain's Chicago Business, Ad Age, Harro Community, and Witness for Peace.
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Jack Neff's articles predominantly cover advertising, marketing, brands, and media with a focus on press releases and citing data. His coverage also includes the Super Bowl, thus making him likely interested in pitches related to innovative or unique marketing strategies for this event. Given his focus on data-driven insights from reputable sources, consider providing proprietary industry data or research-backed analyses when reaching out to him.
When pitching to Jack Neff, it would be beneficial to highlight how the topic aligns with these themes and topics covered in his articles. Additionally, given the nature of his coverage attributes as well as the wide variety of themes he covers (such as sports, entertainment), ensure that any pitch is tailored specifically to fit within those parameters.
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Moderna wins Social Media Campaign of the Year, silver, suppliers/vendors/pharmaceutical companies, Healthcare Marketing Impact Awards 2024
Unilever is an Ad Age Marketer to Watch in 2025 Procter & Gamble Co. had a nice run with its “irresistible superiority” framework.
From improving measurement to empowering creators and partnering prolifically, retail media operations became more sophisticated
Walmart is joining NBCUniversal in a program to bring shoppable ad formats and new measurement capabilities to live sports, starting with the Thanksgiving NFL game Thursday on NBC and Peacock.
Michael Kassan's 3C Ventures brokers deal where the holding companies take small equity stakes
Move will provide audience measurement and analytics across video platforms
How the acquisition may impact media investment, new business and the adoption of alternative currencies
ANA report cites a decline in ‘made for advertising' site spending as the main factor in reduced waste
Deal will let DV Scibids factor online engagement patterns into CTV bids
By: Jack Neff
Nielsen is ratcheting up pressure on Paramount as their contract dispute nears its fourth month, cutting off access to a commonly used transaction tool for TV ratings.
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