Jack Neff is an Editor at Large for Ad Age. He focuses on marketing and advertising, along with topics such as media, retail, and business leaders, blending insights from various sectors including e-commerce and public relations. Jack's work has been featured in Crain's Chicago Business, Ad Age, Harro Community, and Witness for Peace.
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Jack Neff's articles predominantly cover advertising, marketing, brands, and media with a focus on press releases and citing data. His coverage also includes the Super Bowl, thus making him likely interested in pitches related to innovative or unique marketing strategies for this event. Given his focus on data-driven insights from reputable sources, consider providing proprietary industry data or research-backed analyses when reaching out to him.
When pitching to Jack Neff, it would be beneficial to highlight how the topic aligns with these themes and topics covered in his articles. Additionally, given the nature of his coverage attributes as well as the wide variety of themes he covers (such as sports, entertainment), ensure that any pitch is tailored specifically to fit within those parameters.
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ANA report cites a decline in ‘made for advertising' site spending as the main factor in reduced waste
Deal will let DV Scibids factor online engagement patterns into CTV bids
By: Jack Neff
Nielsen is ratcheting up pressure on Paramount as their contract dispute nears its fourth month, cutting off access to a commonly used transaction tool for TV ratings.
The move comes as the U.S. ad industry enters the fourth month of a contract standoff between Paramount and Nielsen
IAS product launch is a bright spot for the company amid sale rumors, insider trading suit and CFO departure
As performance marketing proliferates, so do metrics, even ones that shouldn't Marketing is increasingly full of metrics.
By: Ewan Larkin, Brian Bonilla, Jack Neff
Kimberly-Clark, home to products such as Kleenex tissues and Huggies diapers, has overhauled its agency lineup.
The review comes less than two years after its last one and follows its CMO's 2024 departure
Kimberly-Clark executive on modernizing the 100-year-old brand without straying too far from its roots Many brands never make it to 100 years old.
Industry accreditation could open door for wider use of Nielsen's Big Data + Panel in upfront
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