Omnicom Group has agreed to acquire Interpublic Group, effectively merging the world's third- and fourth-largest advertising holding companies to become the largest ad company in the world if successful.
Jeff Beer is a Senior Staff Editor at Fast Company. He specializes in the intersection of marketing, advertising, and branding, with a keen interest in sports marketing and the beauty and fashion industries. Jeff's insights and expertise have been featured in prominent publications including The Washington Post, Newswav, Magzter, Mediastreet.ie, Knowledia, Fast Company Middle East, Fast Company, and NewsBreak.