Jeff Beer

When LeBron James picks up the bottle of Hennessy, you're not quite sure what he's going to do with it—until he pops it on his index finger and starts spinning it like a basketball.

The Bayern Munich and England striker is the first superstar on a new platform called Cleats Club, which aims to make the fans connection closer, without the toxicity of social media.

The new deal features a bigger emphasis on youth programs and a global expansion of the game.

The new VW-owned company has unveiled its stylish EVs—now here's the plan to build the brand.

Apple Intelligence is pitching itself as the cure for being lazy and dumb. This week, Apple dropped two new ads for its Apple Intelligence AI-powered assistant tools.

Started by ad world and Hollywood vets, Modern Arts has created work for brands like WhatsApp, Adobe, HP, and more.

The Magic Kingdom has dropped its contender for the holiday advertising championship title.

For Ford's big new ad, YouTuber Lexie Alford drove across 27 countries in an electric Ford Explorer. The journey showed the promise—and the perils—of the technology.

Coinbase CMO Kate Rouch reveals the brand strategy that took Coinbase from the doldrums of 2022 to the optimism of today.

We talk to Coca-Cola's head of generative AI about the company's experimentation with artificial intelligence, and why it's sparking such massive criticism.