Jeff Beer is a Senior Staff Editor at Fast Company, specializing in covering ads, marketing, and brands. With a focus on industry trends and brand strategies, Jeff's articles provide insights into the world of advertising and its impact on popular culture. His work has also been featured in The Washington Post.
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Jeff Beer's articles predominantly cover the areas of branding, marketing, advertising, and entertainment. His focus on private sector announcements indicates a preference for stories about companies' initiatives or product launches. Therefore, he may be interested in pitches related to new and innovative branding or marketing strategies from businesses within these sectors.
Given Jeff's coverage of sports and big tech as well as entertainment-focused topics, he might also be open to relevant content that explores unique intersections between these industries with an emphasis on how they relate to branding or marketing efforts.
When reaching out to Jeff Beer with story ideas or expert commentary pitches, consider his interest in government announcements and legal policy regulation alongside the prevalence of press releases in his work. It could indicate potential receptiveness towards insights into industry-related regulations impacting brand strategy or public-facing company initiatives.
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By: Jeff Beer
Disney's chief brand officer and senior vice-president of marketing explain how they coordinated one of the biggest rollouts ever for ‘Deadpool & Wolverine.'
By: Jeff Beer
Doritos killed its ‘Crash the Super Bowl' ad contest before creator culture took hold. Now, the company is bringing it back and wants to see what the internet comes up with.
Beyoncé's update to the Levi's 1985 ad ‘Launderette‘ is just the first in a full campaign. Which one should be next?
Jude Bellingham, David Beckham, Max Verstappen, and music artist Dave all star in EA Sports FC's new extended trailer.
By: Jeff Beer
When LeBron James picks up the bottle of Hennessy, you're not quite sure what he's going to do with it—until he pops it on his index finger and starts spinning it like a basketball.
By: Jeff Beer
The Bayern Munich and England striker is the first superstar on a new platform called Cleats Club, which aims to make the fans connection closer, without the toxicity of social media.
By: Jeff Beer
The new deal features a bigger emphasis on youth programs and a global expansion of the game.
The new VW-owned company has unveiled its stylish EVs—now here's the plan to build the brand.
Apple Intelligence is pitching itself as the cure for being lazy and dumb. This week, Apple dropped two new ads for its Apple Intelligence AI-powered assistant tools.
By: Jeff Beer
Started by ad world and Hollywood vets, Modern Arts has created work for brands like WhatsApp, Adobe, HP, and more.
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