Allison Schiff is the Managing Editor at AdExchanger. She covers a diverse range of topics including cybersecurity, privacy, marketing, and technology, with a particular focus on data protection, privacy laws, and the beauty industry. Allison's insights and expertise have also been featured in AdExchanger and Chief Marketer.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
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Allison's focus on data compliance, ad tech, and privacy laws suggests that she would be interested in pitches from experts who can speak to the latest trends and developments in these fields. This could include professionals with insider knowledge of changes to data regulations, insights into advertising technology advancements, or perspectives on marketing technology innovations.
Given her coverage attributes which include expert commentary and government announcements, sources with high-level expertise in legal aspects of data privacy or marketing technology could provide valuable inputs for her articles. Additionally, professionals familiar with industry-specific statistics or case studies might also catch her attention as they align with the themes she covers.
As Allison’s geographic focus is national (United States), relevant pitches should keep this scope in mind when providing insights related to specific US-focused legal changes or market trends within the ad tech and privacy sectors.
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Just because a company doesn’t see itself as a data broker when it looks in the mirror doesn’t mean regulators would agree.
By: Allison Schiff
Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.
If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Influential CEO Ryan Detert.
As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?
It's the accepted wisdom that all brands need to spend big on search – but in Owlet's experience, not every keyword is worth the money.
By: Allison Schiff
Media measurement provider Measured launched an MCP integration that allows brands to ask AI platforms how their media is performing.
By: Allison Schiff
ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.
Meet Termzy AI, a browser extension that uses DeepSeek’s LLM to analyze and summarize online contracts and surface the most important clauses.
Verizon Value President David “DK” Kim on the lingering stigma around prepaid wireless and taking a more nuanced approach to segmentation.
Liftoff’s COO on why the company delayed its IPO, what changed and how ad tech is already proving AI’s value.
