Allison Schiff is the Managing Editor at AdExchanger. She covers a diverse range of topics including cybersecurity, privacy, marketing, and technology, with a particular focus on data protection, privacy laws, and the beauty industry. Allison's insights and expertise have also been featured in AdExchanger and Chief Marketer.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
United States (National)
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Allison's focus on data compliance, ad tech, and privacy laws suggests that she would be interested in pitches from experts who can speak to the latest trends and developments in these fields. This could include professionals with insider knowledge of changes to data regulations, insights into advertising technology advancements, or perspectives on marketing technology innovations.
Given her coverage attributes which include expert commentary and government announcements, sources with high-level expertise in legal aspects of data privacy or marketing technology could provide valuable inputs for her articles. Additionally, professionals familiar with industry-specific statistics or case studies might also catch her attention as they align with the themes she covers.
As Allison’s geographic focus is national (United States), relevant pitches should keep this scope in mind when providing insights related to specific US-focused legal changes or market trends within the ad tech and privacy sectors.
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Tom Kemp, executive director of CalPrivacy, unpacks the DELETE Act, enforcement priorities and the rules for automated decision-making tech.
By: Allison Schiff
CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user acquisition.
By: Allison Schiff
Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story.
By: Allison Schiff
Bonjour, ChatGPT ads. OpenAI’s inaugural Cannes Lions appearance doubled as a coming‑out party for its baby ad business.
Barrière CEO and Co-Founder Cleo Davis-Urman explains what it takes to build a new category around patches instead of pills.
By: Allison Schiff
Audio commands time and attention, but the ad dollars haven’t caught up. It’s a head-scratcher, says Spotify's Per Sandell.
Reddit Jen Wong on AI data licensing deals and what it takes to stop bad actors from gaming its forums to sway AI results.
You wouldn’t accept paying for a Big Mac and getting a single chicken nugget, right? So why do digital marketers, asks Reckitt’s Sameer Amin.
Nespresso's marketing VP, Jessica Padula, on tapping into communities, engaging on Reddit and using data to stay close to customers.
By: Allison Schiff
What does it take to sell “media quality” in the AI era? That’s what new IAS CEO Lidiane Jones has to figure out.
