Jessica Davies

The Financial Times is rolling out “The Story of Money,” a history‑of‑finance series produced natively as a vodcast on YouTube and a podcast on major audio platforms.

News UK is turning The Times' first-party data into a synthetic audience -planning tool for advertisers to plan and test campaigns, as open-web signals fade and CMOs come under growing pressure to prove ROI.

When analysts asked Joanne Wilson about The Trade Desk yesterday (April 28), WPP's CFO was measured but substantive.

Omnicom has started using AI agents to buy media. On its Q1 earnings call on Tuesday, the holding company said it has already executed live buys for several clients through an agent-to-agent framework.

Publishers have weathered every digital headache going — ad tech tax, murky supply chains, algorithm whiplash — but there's a new one that, even in passing, makes jaws tighten: third-party content scraping

To some, agentic media buying tools could fix some of programmatic advertising's oldest headaches — ad-tech taxes, supply-chain murkiness, even the decline of the open web's appeal and addressability.

Mail Metro Media is rewiring its commercial model around PMPs, first-party data, and a lighter ad load to build a more outcomes-driven business.

The Economist is testing new ways of structuring content to be read solely by agents as AI engines increasingly surface and summarize news.

Omnicom's drive to “reduce middlemen” is showing up in how its agencies talk to publishers – albeit mostly behind closed doors.

Publishers are quietly cutting six-figure AI licensing deals on Snowflake, as the data giant positions itself as matchmaker-in-chief between