Jessica Davies

Publishers are quietly leaning harder on paid traffic to offset referral traffic declines, treating it as a lifeline for audience growth in a world where search referrals may eventually “go to zero.”

Publishers have finally won the right to keep their articles out of Google's AI search results.

Le Monde blocks almost every bot that tries to hit its site. Now it's starting to think about what happens when its paying readers show up via AI agents instead of a browser.

Publishers spent years learning how to engineer Google. Now they're trying to do the same for AI answers – and sell it as a brand product.

Publishers want to know who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix.

Uncharted waters are something the digital media industry should be used to by now. But the

This week's Media Briefing looks at how AI crawlers now reach publisher content, one year after Cloudflare's default bot changes.

SPUR is publisher‑run and fixated on turning AI’s use of content from scraping into a transparent, usage‑based licensing system they control.

Publisher ad supply fell by up to 40% in Q2 of 2026 as AI era, zero‑click search choked the flow of traffic to news and other open‑web sites, according

Publishers and e-commerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”