Jessica Davies

To some, agentic media buying tools could fix some of programmatic advertising's oldest headaches — ad-tech taxes, supply-chain murkiness, even the decline of the open web's appeal and addressability.

Mail Metro Media is rewiring its commercial model around PMPs, first-party data, and a lighter ad load to build a more outcomes-driven business.

The Economist is testing new ways of structuring content to be read solely by agents as AI engines increasingly surface and summarize news.

Omnicom's drive to “reduce middlemen” is showing up in how its agencies talk to publishers – albeit mostly behind closed doors.

Publishers are quietly cutting six-figure AI licensing deals on Snowflake, as the data giant positions itself as matchmaker-in-chief between

Publishers are quietly leaning harder on paid traffic to offset referral traffic declines, treating it as a lifeline for audience growth in a world where search referrals may eventually “go to zero.”

Publishers have finally won the right to keep their articles out of Google's AI search results.

Le Monde blocks almost every bot that tries to hit its site. Now it's starting to think about what happens when its paying readers show up via AI agents instead of a browser.

Publishers spent years learning how to engineer Google. Now they're trying to do the same for AI answers – and sell it as a brand product.

Publishers want to know who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix.