Sara Guaglione is a Media Reporter at Digiday. She specializes in the publishing and media industries, with a focus on topics such as AI platforms, generative AI, and marketing technology. Guaglione's work has been featured in notable publications including Glossy, Editor & Publisher Magazine, and Global Advertising News.
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Sara Guaglione's coverage predominantly revolves around the content and publishing industry, with a focus on statistics, press releases, and expert commentary. Considering her articles' themes and attributes, she is likely to be receptive to pitches that offer data-driven insights into trends affecting newsrooms, publishers, podcasting companies or AI in media.
Given Sara's emphasis on expert commentary and use of data in her coverage, she may be interested in receiving pitches from professionals who can provide nuanced analysis of the latest trends impacting the media landscape. Additionally, as she covers international topics without a specific geographic focus mentioned it would be beneficial for experts pitching to have a global perspective on these issues.
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Geoff Schiller, former CRO at Vox Media, is set to become CEO of cinema ad network Screenvision.
By: Sara Guaglione
Publishing execs aren't convinced if — or when — Google Zero will happen, but they're preparing for the worst anyway: a future where Google search stops driving traffic to their sites, and becomes a destination for information.
By: Sara Guaglione
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series →
By: Sara Guaglione, Jessica Davies
Publishers have finally won the right to keep their articles out of Google's AI search results.
Reuters and Time are taking a new approach to bot blocking. Both publishers have recently started blocking all AI bots by default, and created whitelists of approved bots to access content on their sites.
Made-for-advertising websites have found a new way to lure users in: AI-generated “girlfriend ads.”
By: Sara Guaglione
The Wall Street Journal, Fortune and Bloomberg test putting video behind the paywall to drive and retain subscriptions.
The World Cup is no longer a guaranteed search traffic bonanza, pushing publishers to rethink SEO and audience strategies.
Forbes has launched an AI-powered audio experience on its homepage that turns its top three stories of the day into a five-minute podcast.
USA Today Co. is using AI tools to beat AI Overviews in the race for World Cup search traffic around breaking news.
