Sara Guaglione is a Media Reporter at Digiday. She specializes in the publishing and media industries, with a focus on topics such as AI platforms, generative AI, and marketing technology. Guaglione's work has been featured in notable publications including Glossy, Editor & Publisher Magazine, and Global Advertising News.
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Sara Guaglione's coverage predominantly revolves around the content and publishing industry, with a focus on statistics, press releases, and expert commentary. Considering her articles' themes and attributes, she is likely to be receptive to pitches that offer data-driven insights into trends affecting newsrooms, publishers, podcasting companies or AI in media.
Given Sara's emphasis on expert commentary and use of data in her coverage, she may be interested in receiving pitches from professionals who can provide nuanced analysis of the latest trends impacting the media landscape. Additionally, as she covers international topics without a specific geographic focus mentioned it would be beneficial for experts pitching to have a global perspective on these issues.
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Made-for-advertising websites have found a new way to lure users in: AI-generated “girlfriend ads.”
The World Cup is no longer a guaranteed search traffic bonanza, pushing publishers to rethink SEO and audience strategies.
Forbes has launched an AI-powered audio experience on its homepage that turns its top three stories of the day into a five-minute podcast.
USA Today Co. is using AI tools to beat AI Overviews in the race for World Cup search traffic around breaking news.
By: Sara Guaglione, Jessica Davies
Publishers want to know who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix.
By: Sara Guaglione
Amazon is deepening its role in streaming advertising with an expanded iHeartMedia sales deal and outcome-based TV buying technology.
Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.
By: Sara Guaglione
The new tier, launched today, is the latest step in The Economist’s strategy to use audio and video as a gateway for younger audiences.
By: Sara Guaglione
How a 'surveillance pricing' lawsuit and new New York legislation could reshape publishers' subscription pricing strategies.
Publishers have largely accepted that reaching new audiences increasingly means making more video.
