Sara Guaglione is a Media Reporter at Digiday. She specializes in the publishing and media industries, with a focus on topics such as AI platforms, generative AI, and marketing technology. Guaglione's work has been featured in notable publications including Glossy, Editor & Publisher Magazine, and Global Advertising News.
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United States (National)
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Sara Guaglione's coverage predominantly revolves around the content and publishing industry, with a focus on statistics, press releases, and expert commentary. Considering her articles' themes and attributes, she is likely to be receptive to pitches that offer data-driven insights into trends affecting newsrooms, publishers, podcasting companies or AI in media.
Given Sara's emphasis on expert commentary and use of data in her coverage, she may be interested in receiving pitches from professionals who can provide nuanced analysis of the latest trends impacting the media landscape. Additionally, as she covers international topics without a specific geographic focus mentioned it would be beneficial for experts pitching to have a global perspective on these issues.
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More publishers are turning to AI-powered search and chatbot tools to make their sites stickier to users and offset the impact of zero-click search.
By: Sara Guaglione
USA Today Co.'s AI licensing deals helped drive meaningful year-over-year revenue growth in the first quarter of this year, despite pressure on referral traffic and programmatic advertising.
Yahoo launched a sports business content hub last week, just a few weeks after The Wall Street Journal and its parent company Dow Jones announced they would debut a vertical focused on the sports economy this summer.
By: Sara Guaglione
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series →
By: Sara Guaglione
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series →
This article is a WTF explainer, in which we break down media and marketing's most confusing terms. More from the series →
By: Sara Guaglione
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series →
By: Sara Guaglione
Bleacher Report is betting on its animated content to break through all the sports coverage around the FIFA World Cup tournament kicking off next month.
By: Sara Guaglione
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series →
Geoff Schiller, former CRO at Vox Media, is set to become CEO of cinema ad network Screenvision.
