Josh Stephenson

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions

With nearly half of marketers using AI to drive marketing effectiveness, what are they doing, how is it working and how much further can it go?

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Paralympic partner Ottobock hopes to raise awareness of both its brand and of the challenges facing the 1 billion disabled people in the world through its new campaign.

Rather than focus on price and product in its marketing communications, rural broadband provider Airband is repositioning by leaning on its distinctive traits.

Washable rug brand Ruggable is investing in its largest UK marketing campaign to date as it looks to grow brand awareness, after admitting it “can’t continue to scale with just digital marketing alone”.

Marketing Week's weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.