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Karen Wong
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Karen Wong

Assistant Deputy Editor

AS SEEN ON
MARKETING-INTERACTIVE, epicresearch.org

Preston's Summary

Karen Wong is an Assistant Deputy Editor at CT Creative Studio. She specializes in marketing and advertising, business and economics, and the retail sector, with a particular focus on beauty and fashion, food and beverages, and consumer packaged goods. Karen's insights and expertise have been featured in prominent publications such as Duxbury Clipper and MARKETING-INTERACTIVE.

Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston

Geo Focus

Coverage Attributes:

Beta
Press Release: 49 %
Private Sector Announcements: 17 %
Cites Data: 9 %
Event Coverage: 8 %
Promotional Deal: 5 %

Themes Covered:

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Most Recent Topics:

  • Marketing Technology (MarTech)
  • Apparel Design
  • Corporate Sustainability
  • Media Relations
  • Store Management
  • Luxury Goods

Pitching Insights

Karen Wong’s articles predominantly focus on sales & marketing and content & publishing, with a particular emphasis on private sector announcements and press releases. She is likely to be most receptive to pitches related to new product launches, innovative marketing campaigns, industry trends supported by data, and sustainability initiatives within the private sector.

Given her coverage attributes, Karen may also be interested in receiving information about events that integrate real-life experiences with emerging technologies or platforms. Pitches focusing on how companies are adapting their strategies amid shifts in consumer behavior could also resonate well with her coverage interests.

It's important for PR professionals or experts seeking media coverage from Karen to provide substantial evidence of successful branding strategies or impactful advertising campaigns through data-backed insights and case studies.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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Articles

MARKETING-INTERACTIVE

ZALORA SEA CMO steps down

ZALORA Group chief revenue and marketing officer Achint Setia has stepped down from his role. MARKETING-INTERACTIVE understands that he is leaving ZALORA to pursue opportunities in the tech space in India.

MARKETING-INTERACTIVE

Will Meta's scrap of fact-checking have any real impact on ad dollars?

Will Meta's scrap of fact-checking have any real impact on ad dollars?

By: A'Bidah Zaid Shirbeeni, Dhanya Vimalan, Karen Wong

Meta is betting big on free speech and scraping its fact-checking programme, replacing it with a community-driven scheme similar to X’s Community Notes. The move was announced on Tuesday and comes amidst a shifting political and social landscape, with Meta CEO Mark Zuckerberg saying that the company made the decision amidst a desire to embrace free speech.

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