Kells McPhillips

Freelance Writer

Preston's Summary

Kells McPhillips is a freelance writer with a focus on health and wellness, beauty and fashion, and travel and tourism. With a diverse portfolio, Kells explores themes such as fitness, social issues, and consumer travel, often highlighting the intersection of these topics. Kells has been featured in prominent publications including The New York Times, Outside, Runner's World, and Glamour.

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Geo Focus

United States (National)

Coverage Attributes:

Beta
Event Coverage: 17 %
Promotional Deal: 16 %
How To Guide: 13 %
Cites Data: 12 %
Gift Guides: 8 %

Themes Covered:

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Most Recent Topics:

  • Aging & Longevity
  • Diet & Nutrition
  • Fitness
  • Wellness Programs
  • Consumer Health
  • Drugs & Medication
  • Health News

Pitching Insights

Kells McPhillips predominantly covers lifestyle and sports-related topics, with a focus on self-care, burnout, sleep, fitness, and mindfulness. To effectively engage her as a journalist or writer:

1. Offer practical advice: Kells often publishes "how-to" guides related to self-care practices and improving overall well-being. Providing expert insights or evidence-based tips around these areas could be of interest.

2. Highlight data-driven solutions: With 11% coverage attributed to citing data in articles, providing statistical evidence or research-backed approaches to address the themes she covers can enhance your pitch's appeal.

3. Connect with wellness experts: Given her focus on lifestyle topics such as self-care and sleep improvement, pitches featuring credible wellness professionals who can provide actionable advice may resonate well with Kells' coverage interests.

Overall, offering concrete strategies for managing burnout or promoting better mental health through mindfulness practices could align closely with Kells McPhillips' coverage preferences.

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